What consumer groups are there in the furniture industry, determine the consumer group, analyze the characteristics and personalized needs of consumer groups
2 thoughts on “What consumer groups are there in the furniture industry, determine the consumer group, analyze the characteristics and personalized needs of consumer groups”
Clifford
The more active rights in women in the furniture coating market
In statistics from the population census in my country, women account for 48.7%of our population, of which the 20-50-year-old young and middle-aged young and young people with strong consumption power and greater impact on consumption Women account for about 21%of the total population. At the same time, some surveys show that in family consumption behavior, women often act as the “chief purchasing official” role of the family. Especially in consumer goods such as home building materials, the wife is the protagonist.
The world of women’s world is inextricably linked with color, which is reflected in the choice of furniture, and it is even better. Urban girls are fashionable, advocate color, and have a natural romantic temperament. Middle -aged women prefer a peaceful neutral warm color, and of course there are neutral cold classes. The older women prefer light and bright, such as white rubber, white maple, light walnuts, light purple, light powder, light yellow, water green and so on. They also like to arrange a strong contrast in the “unified” chromatography at home.
The more and more coatings products have aimed at the female consumer market. Romantic feminist coatings are hot spots of popular colors now. We can see pink, pink blue, pink green, which are popular in 2010. These colors with transparent and candy feel are popular among female coatings consumers. This sweet and warm wall color creates a sweet life atmosphere for the family, bringing a day’s work and relaxation.
The role in the role of men in the furniture coating market is yet to be discovered
Is ask the male friends around them, what are the best colors? Most answers are nothing more than classic colors such as black, wooden ash and so on. Men’s preferences have spawned male -style furniture. The choice of furniture and coatings is mainly black and brown. The furniture lines are rigid and the shape is quite “cool”, which makes people feel its rough beauty, and the coatings of Purple Red, bronze, and yellow granite are used, and they also give the furniture soft beauty. But there are still few professional sales of male furniture. Not to mention the development of coatings for male furniture. In the furniture market, we will find that the active is still female compatriots.
In fact, the early home improvement and furniture industry has always positioned the target customer group as men, and women are the side of the ignored side. However, I do n’t know when the man gradually stayed away from the world of family decoration, but women began to active in the home improvement market. Most netizens (both men or women) have a common awareness: that is, the status of men and women in family decoration should be the same, “everything must be discussed”, and men’s right to speak is also important.
The basic characteristics of the consumer market are as follows: 1. Non -profitability. Consumers buy goods to obtain certain use value and solve their own consumption needs, rather than selling for profit. 2. Non -professional. Consumers often lack professional commodity knowledge and market knowledge. Consumers are vulnerable to merchants, manufacturers, service attitudes and product quality when buying goods. 3. Due to the different levels of consumer income and different social classes, consumer demand will show a certain level. 4. Wide. The consumer market not only has a large number of buyers, but also has a wide distribution. From domestic to foreign countries, from cities to rural areas, consumers are everywhere. 5. Replacement. Except for a small number of products that are not available in the consumer market, most products can find products and alternatives used for swap. Therefore, the consumer market has strong substitution. 6. Popularity. Consumption demand is not only affected by the internal factors of consumers, but also affected by external factors such as fashion, environment, values. Therefore, the goods in the consumer market are popular.
The more active rights in women in the furniture coating market
In statistics from the population census in my country, women account for 48.7%of our population, of which the 20-50-year-old young and middle-aged young and young people with strong consumption power and greater impact on consumption Women account for about 21%of the total population. At the same time, some surveys show that in family consumption behavior, women often act as the “chief purchasing official” role of the family. Especially in consumer goods such as home building materials, the wife is the protagonist.
The world of women’s world is inextricably linked with color, which is reflected in the choice of furniture, and it is even better. Urban girls are fashionable, advocate color, and have a natural romantic temperament. Middle -aged women prefer a peaceful neutral warm color, and of course there are neutral cold classes. The older women prefer light and bright, such as white rubber, white maple, light walnuts, light purple, light powder, light yellow, water green and so on. They also like to arrange a strong contrast in the “unified” chromatography at home.
The more and more coatings products have aimed at the female consumer market. Romantic feminist coatings are hot spots of popular colors now. We can see pink, pink blue, pink green, which are popular in 2010. These colors with transparent and candy feel are popular among female coatings consumers. This sweet and warm wall color creates a sweet life atmosphere for the family, bringing a day’s work and relaxation.
The role in the role of men in the furniture coating market is yet to be discovered
Is ask the male friends around them, what are the best colors? Most answers are nothing more than classic colors such as black, wooden ash and so on. Men’s preferences have spawned male -style furniture. The choice of furniture and coatings is mainly black and brown. The furniture lines are rigid and the shape is quite “cool”, which makes people feel its rough beauty, and the coatings of Purple Red, bronze, and yellow granite are used, and they also give the furniture soft beauty. But there are still few professional sales of male furniture. Not to mention the development of coatings for male furniture. In the furniture market, we will find that the active is still female compatriots.
In fact, the early home improvement and furniture industry has always positioned the target customer group as men, and women are the side of the ignored side. However, I do n’t know when the man gradually stayed away from the world of family decoration, but women began to active in the home improvement market. Most netizens (both men or women) have a common awareness: that is, the status of men and women in family decoration should be the same, “everything must be discussed”, and men’s right to speak is also important.
The basic characteristics of the consumer market are as follows:
1. Non -profitability. Consumers buy goods to obtain certain use value and solve their own consumption needs, rather than selling for profit.
2. Non -professional. Consumers often lack professional commodity knowledge and market knowledge. Consumers are vulnerable to merchants, manufacturers, service attitudes and product quality when buying goods.
3. Due to the different levels of consumer income and different social classes, consumer demand will show a certain level.
4. Wide. The consumer market not only has a large number of buyers, but also has a wide distribution. From domestic to foreign countries, from cities to rural areas, consumers are everywhere.
5. Replacement. Except for a small number of products that are not available in the consumer market, most products can find products and alternatives used for swap. Therefore, the consumer market has strong substitution.
6. Popularity. Consumption demand is not only affected by the internal factors of consumers, but also affected by external factors such as fashion, environment, values. Therefore, the goods in the consumer market are popular.