5 thoughts on “What are the duties of the positions of the marketing department?”
Steve
The main responsibilities of the marketing department are fifteen aspects: 1) The annual marketing target plan is formulated. 2) Establish and improve marketing information collection, processing, communication and confidentiality systems. 3) Investigation of consumers’ psychology and behavior. 4) Collection, organizing and analyzing the performance, price, promotional methods of competitive brand products. 5) Analysis of competitive brand advertising strategies and competition methods. 6) Make sales forecasts, and propose future market analysis, development direction and planning. 7) Formulate product planning strategies. 8) Formulate product prices. 9) New product listing plan. 10) Formulate the channel plan and the implementation goals of each stage. 11) Planning and organization of promotional activities. 12) Reasonable selection and management of advertising media and advertising agents. 13) Formulate and implement market advertising promotion activities and public relations activities. 14) Implement brand planning and brand image construction. 15) Responsible for coordination of production and sales. This expansion information: Position name: Direct superior in the marketing department: Deputy General Manager of Business; Direct Sub -level: Regional Sales Specialist, Comprehensive Information Officer, Sales Support Specialist. Ip work responsibilities: Under the leadership of the deputy general manager of the business, cooperate with the work of the marketing department. 1. Responsible for the coordination and management of sales to ensure the successful completion of the company’s sales tasks; 2. Responsible for market development and management; 3. Responsible for preparing the annual/quarter/month sales and budget reports of the department; 4. Responsible for the same industry to the same industry , Customer and market environment conduct research, investigate and analyze the sales potential of the product market; 5. Responsible for the statistics and analysis of the sales performance of the marketing department, and evaluate the sales situation of the business deputy every six months; 6. Responsible for regular organizations The employees of the headquarters analyzed and discussed the sales situation, and studied, improved, and studied the sales management measures; Complete sales related to sales. Capant positions of the market department Placement name: Direct superior in the marketing department: Deputy General Manager of Business; Direct Subsidiary: Regional Sales Specialist, Comprehensive Information Officer, Sales Support Specialist; Under the leadership of the deputy general manager, cooperate with the work of the marketing department. 1. Responsible for the coordination and management of sales to ensure the successful completion of the company’s sales tasks; 2. Responsible for market development and management; 3. Responsible for preparing the annual/quarter/month sales and budget reports of the department; 4. Responsible for the same industry to the same industry , Customer and market environment conduct research, investigate and analyze the sales potential of the product market; 5. Responsible for the statistics and analysis of the sales performance of the marketing department, and evaluate the sales situation of the business deputy every six months; 6. Responsible for regular organizations The employees of the headquarters analyzed and discussed the sales situation, and studied, improved, and studied the sales management measures; Complete sales related to sales.
First of all, let the enterprise live today. It is necessary to have income, profits and growth. This is the current work. At this stage, it mainly cooperates with sales department , “Stage performance” work, providing sufficient support for sales and customers. – “Living in Tomorrow” needs to do the work of “future”. Doing some jobs that do not feel useful for tomorrow’s use of endless use will be done today. We must do a good job of marketing back -end Grasp the direction of the marketing department in the direction of “Earn the profit of tomorrow”. The mission of implementing the “letting the enterprise live in tomorrow” should be properly handled well, The four relationships. The future and future , as a marketing department, we must do both the current work, but also to do the future . However, in actual work, when the marketing department handles the relationship between the present and the future, it is easy to enter two misunderstandings: The first misunderstanding is that the marketing department cannot extricate itself in daily sales support. normal . Many marketing departments The person in charge The first time they were engaged in daily sales support work, they rescued fire everywhere. Conflict. For example, many marketing departments have compiled the “Sales Manual” after training and preaching in the internal , they also need to go to the dealer How many people do the marketing department have enough hands? When will the new product be “sold”? What did the sales department do? In addition, the marketing department discusses the sales strategy of various regions every month , dealer strategy, action plan, and the work of the sales department into its own responsibility. rn 我们可以将表1中rn工作计划rn的项目按当下与未来进行分类:属于当下的、销售支持性的工作有25项,占83%,属于未来的、 There are only 5 planning work, accounting for 27%, and the proportion is serious and unreasonable. The work performance of this market department can be imagined. “The butt determines the head”. If the market department is trapped in daily sales in the quagmire of transaction , how can you draw it to the future? What is the right proportion of the current and the future? This should be adapted to the conditions of the enterprise. There is no universal standard . However, the market department must take more than 50%of the future work. This is an iconic ratio, which is lower than this proportion. This market department is has problems . What forward -looking work is there in the market department? 1. “Enterprise 3-5 Years Vision Development Plan” 2. “Enterprise annual business plan ” , n The selection of competitive situation research and corporate business strategy 4. product line planning n 5. New product annual development plan In the future relationship, “it is easy to bias, and under the guise of” letting the enterprise live in tomorrow “, it only does the work of” the future “. They believe that the marketing department is not set up to complete the current performance. The goal of the market department is to “earn the profit of tomorrow” and “let the enterprise live in tomorrow” is necessary to maintain a certain excess. The performance of the current period is the matter of the sales department. The of the sales department is to achieve of the specified area within the set time and the specified area . The main task of the marketing department is to let the enterprise “icing on the cake”, not “sending charcoal in the snow”. “Icing on the cake” is a plan for the future, an important but not urgent work; Don’t think that the marketing department has not done practical things. The marketing department has done a lot of work for future planning, but it is not implemented now. One sentence, such marketing departments are willing to do big things, disdain trivial things , practical things, this is also a very exciting mentality. If you want to live tomorrow, you must first live today. This is the simplest truth. Advocating “looking up and looking at the road” does not mean not to “bury the car”. An excellent marketing department must first “bury the car to pull the car” and then “look up the road”. “Let the enterprise live in the future” requires the person in charge of the marketing department to grow two heads, one head thinks how to deal with the current situation, and one head thinks Essence stage performance and underground work
The brand market is a major door that can be subdivided to a hundred people, and it can also be fine to other departments with only 2-3 people. This is related to the company’s scale and current strategic planning. We do not discuss in detail here. Let’s first understand what positions in the market are? What do every position do? What skills do you need? Placement: Position responsibilities: Because the division above is relatively fine, it may not be as fine as the small company, so I will introduce the job responsibilities below Introduce posts and post responsibilities. Copywriting planning (column based on the Internet industry) Public relations: The public relations can actually be segmented, one is media public relations, and the other is government public relations. Maybe some company public relations calls will be different. For example, I have seen companies called brand affairs. Operation: The artist: Because it is similar to that of Chuangya Paste, Meitu and other simple operations, using the rise of convenient online design tools, simple flat art workers are no longer popular today. Wages are also lower than. If you consider occupational development, it is recommended to develop in UI or UED. The artistic comparison UI: The executive supervision: The positioning of this work in our company is to cooperate with market research and conferences, forums and other offline activities and online activities. Business BD: The business BD is similar to sales but different from sales. You can imagine the suit leather collar worn in the TV series. That’s right! That is the daily life of the business BD. The main work of our company’s business BD is foreign cooperation and business negotiations, and it will also involve some APP replacement work. Specifically, you can refer to the work responsibilities of Zhilian below. The marketing department is a often confused department. Each company’s market positioning is different, and the work responsibilities of market people are also different. Practical practitioners who may engage in this industry will often be often. Simple everyone can understand this: the marketing department is equivalent to the restaurant downstairs. The uncle of the restaurant is CEO. After deciding, the uncle decided to invite a senior chef to make the menu, set, the main dishes, special dishes, etc. He is equivalent to product research and development. The lobby manager is equivalent to operating the transmission, waiters, cleaning and other affairs to ensure the guest’s dining experience, increase the return rate, and reputation. The boss is equivalent to the marketing department, usually a little bit of surprise to get a event to promote the revenue; or find a few net red girlfriends group or other KOL to eat for dinner and let them go back to send a selfie to take a selfie to take the opportunity to promote ; After the hotel opened for a while, the boss felt that it was not enough to promote it by herself. She wanted to mobilize her family to propagate her reputation, so she found her three aunts and eight aunts to play Mahjong to play the poker circle and the aunt of the square dance. Accompanied by them, “Ah, my family opened a restaurant and invited the kitchen of a five -star hotel to cook. The dishes made are particularly delicious …”
The market department as a leading department of an enterprise. Visible to create a gorgeous and unique feature for enterprises and products “coat”. While market demand and product positioning, the marketing department also assumes a vital role in promoting the company’s brand and in terms of improving the popularity and reputation of the enterprise. In addition And propaganda work. In short, the marketing department must make the brand’s reason for showing off, and to make the enterprise the reason for employees to show off.
. Responsibilities and goals of the marketing department
Market information:
. Responsible for the collection and research of market information, customer group information, research And market forecast.
. The collection, finishing and analysis of the performance, price, promotional means, advertising strategy, etc. of competitive brand products.
3. Participate in the formulation of sales plans, promotional policies, and sales staff incentive policies to help achieve corporate sales goals.
The market promotion: . Planning market development strategy, formulating market advertising proposals and organizing implementation, designing and making various propaganda supplies.
5. Planning market activities, promotional activities and public relations plans, and organize implementation.
6. Establish and maintain a good relationship with various partners and customers, obtain various advantageous resources to promote brands and products.
7. Selection and management of advertising media and related external cooperation companies (such as printing companies, gift companies)
brand and cultural construction: n n n n n n n n n n n n R n 8. Implementing brand planning and brand image construction, planning and management CI construction and application review.
9. Planning the company’s internal journals and organizing implementation.
10. Manage the company’s website and be responsible for the update and maintenance of the website.
11. Responsible for the company’s internal corporate culture propaganda, and through various forms (theme activities, cultural wall design, etc.).
12. Suggestions of the company’s system innovation and standardized management.
. The responsibilities of each position of the market department of a group
Marketing supervisor: 1. Comprehensive responsibility for the daily management of the market department. Summary regularly and report to the company’s president. 2. Coordinating the relationship between the internal and headquarters of the headquarters and other departments.
3. Participate in and guide market research and information intelligence.
. Formulate market advertising proposals, market activities, public relations plans, etc. and organize implementation.
5. Promotion, advertising, public relations, activities, etc. put forward and write specific planning solutions to guide the production of various promotional materials, sales support materials, related customer gifts, etc.
6. Maintaining good relationships between partners and customers, seeking resources for integrated resources, and conducting multiple advertisements.
7. Manage external cooperative advertising media and related companies, and control the supervision of market funds.
8. Planning and management CI construction and application review.
9. Planning and editing internal magazines, and organizing manuscripts.
10. Manage the company’s website and be responsible for the update and maintenance of the website.
11. The cultural wall of the planning and design company, organizing employee activities, and carrying out corporate culture preaching.
12. Suggestions of the company’s system innovation and standardized management. 13. Other temporary work.
Plane design:
1. Participating in the planning case of various print advertisements, and design and production.
. Responsible for the selection of external advertising media and related external cooperation companies (such as printing companies, gift companies), and supervise the work process of cooperative companies.
3. Design various promotional materials, sales support materials, and promotional gift -related designs.
. Responsible for VI design work to assist the creation of corporate brands and spread corporate culture.
5. Responsible for the design and production of the company’s internal image.
6. Responsible for the beauty of the company’s internal journals.
7. Responsible for the design of the relevant graphic picture of the company’s website.
8. Responsible for collecting feedback information of advertising and reporting, and continuously improve the level of graphic design.
9. Responsible for collecting and analyzing the content of the promotional materials and reporting of the same industry’s graphic advertising and reporting.
10. Other temporary design work.
The market expansion commissioner (to be used):
1. Responsible for the collection and analysis of market research and information information. Regularly submit a market expansion report and market analysis report;
2. Investigation of competitive enterprises and related policies, the application for relevant qualifications.
3. Statistics customer information and analyzes customer characteristics and propose market plans for different customer bases.
4. Supervising the implementation of market public relations activities, conducting good communication with relevant departments and enterprises, regularly submitting public relations activities reports and providing suggestions for overall market strategies; 5. Provide markets to provide markets Public relations support in pioneering and promoting, alliances, exhibitions, and on -site meetings assist the reception of the company’s guests. 6. Organize the purchase of various gifts to meet the needs of the company’s various promotions and publicity activities. Cooperate with the department’s promotional activities, advertising promotion and other work.
7. Other temporary work.
. The key work and goals of the market department ##
Chat responsibilities of the marketing department and the actual needs of Aoshang Group, the key work of the market department in 2010 The following planning:
1. The collection, research and market forecast of customer group information.
. The product promotion methods, advertising strategies, etc. of competitive brands and industry advanced companies are collected, sorted and analyzed.
The target: Know the advertising strategy of at least 3 advanced companies
3. Participate in the formulation of monthly promotional policies, sales staff incentive policies, and planning the theme slogan of the monthly launch meeting Wait to help achieve corporate sales goals.
Target: Complete the related work of the launch meeting every month.
4. Design and production of various propaganda supplies, focusing on corporate brochures, product propaganda materials, sales staff materials, etc.
The target: 1 enterprise image brochure, 1 update version; more than 3 copies of various product propaganda materials (excluding updates), update sales staff work packs, 1 different products (no different products (no (no) Including updates)
5. Planning company marketing activities, and jointly organized marketing meetings with partners (such as Unicom).
The target: marketing conference frequency 2 times (and above)/ quarter.
6. Find a variety of resource replacement forms to promote advertising at low cost.
7. Enterprise CI construction
8. Published internal publications in the form of quarterly magazines, and reduce costs in various ways.
9. Participate in the company’s website revision work and be responsible for the update and maintenance of the website.
10. The internal and external images of the enterprise are comprehensively unified according to the new VI system.
The main responsibilities of the marketing department are fifteen aspects:
1) The annual marketing target plan is formulated.
2) Establish and improve marketing information collection, processing, communication and confidentiality systems.
3) Investigation of consumers’ psychology and behavior.
4) Collection, organizing and analyzing the performance, price, promotional methods of competitive brand products.
5) Analysis of competitive brand advertising strategies and competition methods.
6) Make sales forecasts, and propose future market analysis, development direction and planning.
7) Formulate product planning strategies.
8) Formulate product prices.
9) New product listing plan.
10) Formulate the channel plan and the implementation goals of each stage.
11) Planning and organization of promotional activities.
12) Reasonable selection and management of advertising media and advertising agents.
13) Formulate and implement market advertising promotion activities and public relations activities.
14) Implement brand planning and brand image construction.
15) Responsible for coordination of production and sales.
This expansion information:
Position name: Direct superior in the marketing department: Deputy General Manager of Business; Direct Sub -level: Regional Sales Specialist, Comprehensive Information Officer, Sales Support Specialist.
Ip work responsibilities: Under the leadership of the deputy general manager of the business, cooperate with the work of the marketing department. 1. Responsible for the coordination and management of sales to ensure the successful completion of the company’s sales tasks; 2. Responsible for market development and management; 3. Responsible for preparing the annual/quarter/month sales and budget reports of the department; 4. Responsible for the same industry to the same industry , Customer and market environment conduct research, investigate and analyze the sales potential of the product market; 5. Responsible for the statistics and analysis of the sales performance of the marketing department, and evaluate the sales situation of the business deputy every six months; 6. Responsible for regular organizations The employees of the headquarters analyzed and discussed the sales situation, and studied, improved, and studied the sales management measures; Complete sales related to sales.
Capant positions of the market department
Placement name: Direct superior in the marketing department: Deputy General Manager of Business; Direct Subsidiary: Regional Sales Specialist, Comprehensive Information Officer, Sales Support Specialist; Under the leadership of the deputy general manager, cooperate with the work of the marketing department. 1. Responsible for the coordination and management of sales to ensure the successful completion of the company’s sales tasks; 2. Responsible for market development and management; 3. Responsible for preparing the annual/quarter/month sales and budget reports of the department; 4. Responsible for the same industry to the same industry , Customer and market environment conduct research, investigate and analyze the sales potential of the product market; 5. Responsible for the statistics and analysis of the sales performance of the marketing department, and evaluate the sales situation of the business deputy every six months; 6. Responsible for regular organizations The employees of the headquarters analyzed and discussed the sales situation, and studied, improved, and studied the sales management measures; Complete sales related to sales.
First of all, let the enterprise live today. It is necessary to have income, profits and growth. This is the current work. At this stage, it mainly cooperates with
sales department
,
“Stage performance” work, providing sufficient support for sales and customers.
–
“Living in Tomorrow” needs to do the work of “future”. Doing some jobs that do not feel useful for tomorrow’s use of endless use will be done today. We must do a good job of marketing
back -end
Grasp the direction of the marketing department in the direction of
“Earn the profit of tomorrow”.
The mission of implementing the “letting the enterprise live in tomorrow” should be properly handled well, The four relationships.
The future and future
, as a marketing department, we must do both the current work, but also
to do the future
. However, in actual work, when the marketing department handles the relationship between the present and the future, it is easy to enter two misunderstandings:
The first misunderstanding is that the marketing department cannot extricate itself in daily sales support.
normal
. Many marketing departments
The person in charge
The first time they were engaged in daily sales support work, they rescued fire everywhere. Conflict. For example, many marketing departments have compiled the “Sales Manual” after training and preaching in the
internal
, they also need to go to the
dealer
How many people do the marketing department have enough hands? When will the new product be “sold”? What did the sales department do? In addition, the marketing department discusses the
sales strategy of various regions every month
, dealer strategy, action plan, and the work of the sales department into its own responsibility. rn 我们可以将表1中rn工作计划rn的项目按当下与未来进行分类:属于当下的、销售支持性的工作有25项,占83%,属于未来的、 There are only 5 planning work, accounting for 27%, and the proportion is serious and unreasonable. The work performance of this market department can be imagined. “The butt determines the head”. If the market department is trapped in daily sales
in the quagmire of transaction
, how can you draw it to the future?
What is the right proportion of the current and the future? This should be adapted to the conditions of the enterprise. There is no universal
standard
. However, the market department must take more than 50%of the future work. This is an iconic ratio, which is lower than this proportion. This market department is
has problems
.
What forward -looking work is there in the market department?
1. “Enterprise 3-5 Years Vision Development Plan”
2. “Enterprise
annual business plan
”
,
n The selection of competitive situation research and corporate business strategy
4.
product line
planning n 5. New product annual development plan
In the future relationship, “it is easy to bias, and under the guise of” letting the enterprise live in tomorrow “, it only does the work of” the future “. They believe that the marketing department is not set up to complete the current performance. The goal of the market department is to “earn the profit of tomorrow” and “let the enterprise live in tomorrow” is necessary to maintain a certain excess. The performance of the current period is the matter of the sales department. The
of the sales department
is to achieve
of the specified area within the set time and the specified area
. The main task of the marketing department is to let the enterprise “icing on the cake”, not “sending charcoal in the snow”. “Icing on the cake” is a plan for the future, an important but not urgent work; Don’t think that the marketing department has not done practical things. The marketing department has done a lot of work for future planning, but it is not implemented now.
One sentence, such marketing departments are willing to do big things, disdain
trivial things
, practical things, this is also a very exciting mentality. If you want to live tomorrow, you must first live today. This is the simplest truth. Advocating “looking up and looking at the road” does not mean not to “bury the car”. An excellent marketing department must first “bury the car to pull the car” and then “look up the road”.
“Let the enterprise live in the future” requires the person in charge of the marketing department to grow two heads, one head thinks how to deal with the current situation, and one head thinks
Essence
stage performance and underground work
The brand market is a major door that can be subdivided to a hundred people, and it can also be fine to other departments with only 2-3 people. This is related to the company’s scale and current strategic planning. We do not discuss in detail here. Let’s first understand what positions in the market are? What do every position do? What skills do you need?
Placement:
Position responsibilities:
Because the division above is relatively fine, it may not be as fine as the small company, so I will introduce the job responsibilities below Introduce posts and post responsibilities.
Copywriting planning (column based on the Internet industry)
Public relations:
The public relations can actually be segmented, one is media public relations, and the other is government public relations. Maybe some company public relations calls will be different. For example, I have seen companies called brand affairs.
Operation:
The artist:
Because it is similar to that of Chuangya Paste, Meitu and other simple operations, using the rise of convenient online design tools, simple flat art workers are no longer popular today. Wages are also lower than. If you consider occupational development, it is recommended to develop in UI or UED.
The artistic comparison UI:
The executive supervision:
The positioning of this work in our company is to cooperate with market research and conferences, forums and other offline activities and online activities.
Business BD:
The business BD is similar to sales but different from sales. You can imagine the suit leather collar worn in the TV series. That’s right! That is the daily life of the business BD. The main work of our company’s business BD is foreign cooperation and business negotiations, and it will also involve some APP replacement work. Specifically, you can refer to the work responsibilities of Zhilian below.
The marketing department is a often confused department. Each company’s market positioning is different, and the work responsibilities of market people are also different. Practical practitioners who may engage in this industry will often be often. Simple everyone can understand this: the marketing department is equivalent to the restaurant downstairs. The uncle of the restaurant is CEO. After deciding, the uncle decided to invite a senior chef to make the menu, set, the main dishes, special dishes, etc. He is equivalent to product research and development. The lobby manager is equivalent to operating the transmission, waiters, cleaning and other affairs to ensure the guest’s dining experience, increase the return rate, and reputation. The boss is equivalent to the marketing department, usually a little bit of surprise to get a event to promote the revenue; or find a few net red girlfriends group or other KOL to eat for dinner and let them go back to send a selfie to take a selfie to take the opportunity to promote ; After the hotel opened for a while, the boss felt that it was not enough to promote it by herself. She wanted to mobilize her family to propagate her reputation, so she found her three aunts and eight aunts to play Mahjong to play the poker circle and the aunt of the square dance. Accompanied by them, “Ah, my family opened a restaurant and invited the kitchen of a five -star hotel to cook. The dishes made are particularly delicious …”
Responsibilities of the Marketing Department
. Summary
The market department as a leading department of an enterprise. Visible to create a gorgeous and unique feature for enterprises and products “coat”. While market demand and product positioning, the marketing department also assumes a vital role in promoting the company’s brand and in terms of improving the popularity and reputation of the enterprise. In addition And propaganda work. In short, the marketing department must make the brand’s reason for showing off, and to make the enterprise the reason for employees to show off.
. Responsibilities and goals of the marketing department
Market information:
. Responsible for the collection and research of market information, customer group information, research And market forecast.
. The collection, finishing and analysis of the performance, price, promotional means, advertising strategy, etc. of competitive brand products.
3. Participate in the formulation of sales plans, promotional policies, and sales staff incentive policies to help achieve corporate sales goals.
The market promotion:
. Planning market development strategy, formulating market advertising proposals and organizing implementation, designing and making various propaganda supplies.
5. Planning market activities, promotional activities and public relations plans, and organize implementation.
6. Establish and maintain a good relationship with various partners and customers, obtain various advantageous resources to promote brands and products.
7. Selection and management of advertising media and related external cooperation companies (such as printing companies, gift companies)
brand and cultural construction:
n n n n n n n n n n n n R n 8. Implementing brand planning and brand image construction, planning and management CI construction and application review.
9. Planning the company’s internal journals and organizing implementation.
10. Manage the company’s website and be responsible for the update and maintenance of the website.
11. Responsible for the company’s internal corporate culture propaganda, and through various forms (theme activities, cultural wall design, etc.).
12. Suggestions of the company’s system innovation and standardized management.
. The responsibilities of each position of the market department of a group
Marketing supervisor:
1. Comprehensive responsibility for the daily management of the market department. Summary regularly and report to the company’s president.
2. Coordinating the relationship between the internal and headquarters of the headquarters and other departments.
3. Participate in and guide market research and information intelligence.
. Formulate market advertising proposals, market activities, public relations plans, etc. and organize implementation.
5. Promotion, advertising, public relations, activities, etc. put forward and write specific planning solutions to guide the production of various promotional materials, sales support materials, related customer gifts, etc.
6. Maintaining good relationships between partners and customers, seeking resources for integrated resources, and conducting multiple advertisements.
7. Manage external cooperative advertising media and related companies, and control the supervision of market funds.
8. Planning and management CI construction and application review.
9. Planning and editing internal magazines, and organizing manuscripts.
10. Manage the company’s website and be responsible for the update and maintenance of the website.
11. The cultural wall of the planning and design company, organizing employee activities, and carrying out corporate culture preaching.
12. Suggestions of the company’s system innovation and standardized management.
13. Other temporary work.
Plane design:
1. Participating in the planning case of various print advertisements, and design and production.
. Responsible for the selection of external advertising media and related external cooperation companies (such as printing companies, gift companies), and supervise the work process of cooperative companies.
3. Design various promotional materials, sales support materials, and promotional gift -related designs.
. Responsible for VI design work to assist the creation of corporate brands and spread corporate culture.
5. Responsible for the design and production of the company’s internal image.
6. Responsible for the beauty of the company’s internal journals.
7. Responsible for the design of the relevant graphic picture of the company’s website.
8. Responsible for collecting feedback information of advertising and reporting, and continuously improve the level of graphic design.
9. Responsible for collecting and analyzing the content of the promotional materials and reporting of the same industry’s graphic advertising and reporting.
10. Other temporary design work.
The market expansion commissioner (to be used):
1. Responsible for the collection and analysis of market research and information information. Regularly submit a market expansion report and market analysis report;
2. Investigation of competitive enterprises and related policies, the application for relevant qualifications.
3. Statistics customer information and analyzes customer characteristics and propose market plans for different customer bases.
4. Supervising the implementation of market public relations activities, conducting good communication with relevant departments and enterprises, regularly submitting public relations activities reports and providing suggestions for overall market strategies;
5. Provide markets to provide markets Public relations support in pioneering and promoting, alliances, exhibitions, and on -site meetings assist the reception of the company’s guests.
6. Organize the purchase of various gifts to meet the needs of the company’s various promotions and publicity activities. Cooperate with the department’s promotional activities, advertising promotion and other work.
7. Other temporary work.
. The key work and goals of the market department ##
Chat responsibilities of the marketing department and the actual needs of Aoshang Group, the key work of the market department in 2010 The following planning:
1. The collection, research and market forecast of customer group information.
. The product promotion methods, advertising strategies, etc. of competitive brands and industry advanced companies are collected, sorted and analyzed.
The target: Know the advertising strategy of at least 3 advanced companies
3. Participate in the formulation of monthly promotional policies, sales staff incentive policies, and planning the theme slogan of the monthly launch meeting Wait to help achieve corporate sales goals.
Target: Complete the related work of the launch meeting every month.
4. Design and production of various propaganda supplies, focusing on corporate brochures, product propaganda materials, sales staff materials, etc.
The target: 1 enterprise image brochure, 1 update version; more than 3 copies of various product propaganda materials (excluding updates), update sales staff work packs, 1 different products (no different products (no (no) Including updates)
5. Planning company marketing activities, and jointly organized marketing meetings with partners (such as Unicom).
The target: marketing conference frequency 2 times (and above)/ quarter.
6. Find a variety of resource replacement forms to promote advertising at low cost.
7. Enterprise CI construction
8. Published internal publications in the form of quarterly magazines, and reduce costs in various ways.
9. Participate in the company’s website revision work and be responsible for the update and maintenance of the website.
10. The internal and external images of the enterprise are comprehensively unified according to the new VI system.
As the mainstay of the enterprise:
The product circle upward;
This to achieve sales connection sales terminals downstream.
So in the fact that in the real world, there is no law. As long as there is a good sales result, it is the best.