1 thought on “College student milk tea shop entrepreneurial plan”

  1. Two articles of college student milk tea shop entrepreneurial plan
    . Analysis of the milk tea industry

    milk tea and coffee belong to mass consumption, there are many consumers, mainly young students, whether it is the current market demand In the future, the market demand is great, but the competition in the milk tea shop industry is also very fierce. We must make characteristics to not be eliminated before we can stand out in the industry. At present, the taste of milk tea shops is mostly similar, so we must innovate in the best, such as adding new flavors, using strange and interesting cups, and refreshing customers. At the same time, we must pay attention to the hygiene of milk tea shops, so that customers have a clean and fresh feeling as soon as they walk into the milk tea shop.
    . Milk tea selection elements
    milk tea is a fast -consuming casual drink, which is completely dispensable. Therefore, if the location is not good, no one will “” I ran to drink a cup of milk tea for not far away. I summarized the following areas for everyone to choose from.
    1. Commercial pedestrian street
    The bustling location will bring a steady stream of customers for milk tea shops because of a large flow of people, but this position is generally not easy to find, and the rent is also very expensive. In the early stage There will be a lot of investment. Only a high sales of milk tea shops can make money. Generally, store rent cannot exceed 18%of sales. Therefore, consider opening a store in such a place, you must have enough funds, otherwise it is likely that the milk tea shop just opened, and it will not be able to open it because of the shortage of funds.
    2. In the university or surrounding
    The special concentration of consumers in colleges and universities, fashion drinks such as milk tea are also particularly loved by college students, consume a lot, and many colleges are in the suburbs. Very expensive, it is a perfect location. However, there is a problem that colleges and universities will distribute cold and summer vacations. During this period, there is no business in the general store. If the owner doesn’t care very much, it’s good to rest by the way.
    3. Various traffic channels
    Railway stations, bus stations, subway entrances, air stations and other places are very large. Customers will bring a lot of consumption during the process of waiting for the car. Being able to enter such a store may be better than commercial streets.
    4. Other ideal addresses
    In addition to the above places, there are also some ideal addresses. Wait.
    This is also decorated and decorated according to your investment quota, consumption level and product matching. The style of decoration must be consistent with consumption power, and it looks comfortable, hygienic, concise, and large. Pay special attention to the flow design of the bar counter. Procedure design should be carried out according to product demand and equipment equipment. The operation is as smooth as possible while considering the further space of the product and the addition of the equipment. This also contains the layout of hydropower and hydropower requirements.

    Thenan drink shop entrepreneurial plan
    background analysis
    According to our team’s survey of students around Wenzhou University Town, there is no similar ice cream in Wenzhou University Town at present In the cold drink store, students are still very affectionate about ice cream. Ice cream can evoke students’ fantasy and embarrassment of elementary school. There is a lot of room for development.
    Id project summary
    SE ×× ice cream cold drink shop will help students and residents of Wenzhou University City to enrich their taste of cold drinks. The raw materials of our ×× ice cream cold drink shop are based on food stores with high reputation and prestige. The products are absolutely different and the taste is excellent.
    . Store introduction
    1. Store management purpose and goals
    The operating purpose of adherence to integrity and customer interests. We will always pay attention to customer needs, take the store and store as the platform, pay attention to customer feedback information, and provide customers with various consulting services. And market -oriented, accelerate product updates, to ensure the quality and excellent quality of our ice cream, and to satisfy people’s pursuit of personality, taste, and fresh desire.
    The ones to sell, take operational flow, and earn customer recognition with quality and design. This is the way of our business. I believe that relying on the efforts of store colleagues, our products will win a good reputation. While gaining rich profits, we will also help customers create warm and comfortable tranquility crazy. To achieve a win -win situation for shops and customers, this is our goal!
    . Store profile
    (1) Store name: ×× cold drink shop.
    (2) Business scope: Main business: ice cream, shaving ice, cold drinks, coffee, milk tea, jelly, dessert and other cold drink products.
    3. Store management
    (1) Management ideas: Guided by quality management theory, personnel and products must be continuously improved, learned, and growth. At the same time Get major breakthroughs in performance measurement standards (such as cost, quality, service and speed, etc.) to complete corporate reconstruction. The store adopts a network -level management system to achieve unity of centralized and decentralized power, unity and unity of changes, and unified unity.
    (2) Management team: Taking the general manager as the management center, the product service director, marketing director, website technology director, financial director.
    (3) Management decision -making: Hold a store meeting with the core manager as the core, and the heads of various departments attended to discuss store -related affairs together. Involved in the selection of store strategic directions and the scope and boundary determination of different working units, the general manager has the highest decision -making power. Store management, while emphasizing unified command and centralized power, also pays attention to decentralization. The front -line personnel within the work unit, that is, the heads of various departments, have the right to handle the possible emergencies within the scope of the store’s strategic parameters.
    4. Overview of the team
    The six creators of our shop are college students at school. They are currently studying in the management of the Department of Industry and Commerce of Wenzhou Vocational and Technical College. The solid management theoretical skills and profound friendship have made us jointly designed a strict and clear management system, so that everyone can perform their duties and do their responsibilities.
    The following is the introduction of store members:
    Position: General Manager and Store Technical Supervisor
    Business Quality: Seeing Guangbo, good organizational coordination capabilities, have certain authority among us, trustworthy trustworthy Essence I like the design of the specialty store, with high management capabilities and strong sense of responsibility. Innovative awareness, willing to accept the opinions of others, constantly adjust yourself, and improve yourself.
    Classes: Director of Marketing (Deputy Director)
    Chat business quality: have keen market insights, extensive interpersonal communication, and developed connections. Expression ability, strong communication skills, serious and responsible work, approachable. Good at paying attention to the information of all parties, willing to accept new things, and strong adaptability.
    Classes: Financial Supervisor
    Chat business quality: doing things and careful work, meticulous work, cautious. He is strong, good at collecting money, harmonious relationships with colleagues, and strong communication skills. Accepting other people’s opinions and learning from others. The spirit of teamwork.
    Classes: product service
    A business quality: diligent work, hard work and resentment, consistent. It is closely related to suppliers and knows a lot about ice bullying. We are serious and responsible, have a sense of collective responsibility, are humble and cautious, have a harmonious relationship with colleagues, and strict self -requirements.
    . Market and competition analysis
    1. Market introduction
    The lives of college students are generally more free. There are many spare time. Many people do not want to stay in the bedroom. Most of the classmates will meet. Choose to go shopping with roommates or friends, and people with male and female friends are even more impossible to stay in the bedroom. However, it is a good idea to choose such a store when it is coming this summer. Of course, it is impossible for this shop to buy ice food, and summer owners sell freezing points; coffee, snacks in winter. Many couple students like beautiful environments, and people who like shopping also prefer snacks. There will be a lot of freezing categories in summer. If the freezing point is good -looking, it will attract more beauty of beauty
    2. Market opportunities and environment
    . After preliminary investigation by our team members, we learned that it has not yet bought a shop in Wenzhou University. Essence There is a lot of profit space for ice cream cold drink shops. It can monopolize the ice cream market in the university town faster, bringing new feelings to students, and new experience.
    So we want to open a ice cream shop, the beautiful environment is suitable for various student groups and individuals to rest. Welcome more people to visit.
    . Market competition analysis
    project description:
    (1) Project field: ice cream new trend: various flavors of ice bullying.
    (2) Technical level: General
    (3) Phase: preliminary stage
    (4) Patent condition: Practical new type and appearance design
    (1) Product advantage r r
    The product is suitable for people of all classes, with a wide range of product types.
    The characteristic: easy to consume, moderate price, unique taste.
    (2) Industry prospects
    The shops in Wenzhou University have not yet appeared in such stores, so the market is basically blank and has good potential development opportunities.
    . Analysis of cost and economic benefits:
    Target market: Mainly students and residents around the university town.
    C customer purchase guidelines: follow the principles of voluntary equality and honesty trust when purchasing.
    ;

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