2 thoughts on “Where is the development prospect of the milk tea industry?”
Felipe
Of course, milk tea, as a kind of food that the mass consumer groups have especially loved in recent years, have been used as a must -have food for three meals a day. Whether it is a first -tier city or a small county, all kinds of drinks are very popular; r r r r r r r r r and the seasonality of this product are constantly being upgraded and developed, and they are slowly weakened. Even now, all kinds of hot and cold milk tea can meet consumer needs and gradually integrate with consumer life. The milk tea beverage industry does not have strong barriers, low entry thresholds, simple product technology, easy to learn, do not require ultra -high IQ, 0 basic and low academic qualifications can be learned. In addition, the learning time for milk tea has a short period of time, low tuition investment, small opening cost, fast -moving consumer attributes, large daily orders and high profits. Combining online takeaway platforms, business will not be worse.
On July 14, 2021,#20 20 20 hopes to stop cross -city purchasing#,#20 20 20 20 Changsha purchasing to Hangzhou price increase three times#冲 20 20 20 20. Buying a cup of milk tea is three times the price increase? Can’t help but want to ask why milk tea will be so hot? Tea Yan Yue color belongs to the current tea drink industry. favorite. The main listed company in the tea drink industry: At present, listed companies in the domestic tea industry mainly include Naixue’s tea (02150.HK). Is core data of this article: Chinese consumers purchase new tea frequency 1, purchasing a cup of milk tea three times the price increase July 14, 2021,#hopes to stop cross -city purchasing# #、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、. It turned out that some people purchased tea from Changsha to Hangzhou, and when they purchased a cup of milk tea, they had to increase the price three times? Can’t help but make people want to ask why milk tea will be so hot? 2, the new type of tea, which pays attention to the quality of the product, also has the quality of the product, and also has the own own. Social value First of all, tea Yan Yue color belongs to the new tea drink industry. The new tea drink refers to the concentrated solution extracted by traditional Chinese high -quality tea with different extraction methods. Drinks made of animal cream or various fresh fruits. At present, the new tea on the market is mainly milk cover tea and fruit tea. Different from traditional current tea drinks, the new tea drinks focuses on the diversification of product raw materials selection and matching. Through innovative production technology, it will strengthen the quality and service quality of the store, and then create its own brand culture and brand. Value, at the same time, provides consumers with the required social venues through fashionable and comfortable store decoration, so that the product has dual attributes that have social value and leisure value. In addition, the new tea brand pays great attention to channel construction. The brand not only has traditional offline store consumption methods, but also opens online purchase channels, including its own channels (brand apps, applets) and third parties Channel (Meituan, hungry, etc.). In terms of marketing promotion, content marketing is a magic weapon for new tea brands. For example, by co -branding with other brands, it can not only bring new product sales attractiveness, but also create marketing topics, thereby increasing the brand’s popularity. 3, high stickiness of new tea drinks
Because the new type of current tea is paying attention to product quality, it has social value, so it is loved by consumers. In recent years, my country’s new tea consumers have high stickiness to new tea drinks. In 2020, the enthusiasm for consumers to make tea during the new crown epidemic was still rising. The first cup of milk tea#20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 is 2.42 billion, and the discussion volume is as high as 1.017 million. According to the “2020 New Tea White Paper” released by CBNData and Naixue’s tea, more than 80 % of consumers buy new tea drinks at least once a week. 4, tea Yanyue color store covers the reason for high -priced purchases at high prices Why are tea Yan Yuecai’s milk tea so hot? In a few years, tea Yan Yue color has formed a certain brand awareness nationwide with higher quality, affordable prices, and high -quality services. However, because tea Yan Yuese is currently opened in Changsha, Changde, Wuhan and Shenzhen, consumers in other regions can only be used by purchasing to drink tea Yan Yueye, so this high price purchased tea Yan Yueyue on behalf of Tea Yan Yueyue Topic. It data refer to the “Analysis Report on the Planning and Investment Strategic Planning Planning Planning Planning of the Chinese New Tea Strip Industry Market Prospects”.
Of course, milk tea, as a kind of food that the mass consumer groups have especially loved in recent years, have been used as a must -have food for three meals a day. Whether it is a first -tier city or a small county, all kinds of drinks are very popular; r r r r r r r r r
and the seasonality of this product are constantly being upgraded and developed, and they are slowly weakened. Even now, all kinds of hot and cold milk tea can meet consumer needs and gradually integrate with consumer life.
The milk tea beverage industry does not have strong barriers, low entry thresholds, simple product technology, easy to learn, do not require ultra -high IQ, 0 basic and low academic qualifications can be learned. In addition, the learning time for milk tea has a short period of time, low tuition investment, small opening cost, fast -moving consumer attributes, large daily orders and high profits. Combining online takeaway platforms, business will not be worse.
On July 14, 2021,#20 20 20 hopes to stop cross -city purchasing#,#20 20 20 20 Changsha purchasing to Hangzhou price increase three times#冲 20 20 20 20. Buying a cup of milk tea is three times the price increase? Can’t help but want to ask why milk tea will be so hot? Tea Yan Yue color belongs to the current tea drink industry. favorite.
The main listed company in the tea drink industry: At present, listed companies in the domestic tea industry mainly include Naixue’s tea (02150.HK).
Is core data of this article: Chinese consumers purchase new tea frequency
1, purchasing a cup of milk tea three times the price increase
July 14, 2021,#hopes to stop cross -city purchasing# #、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、. It turned out that some people purchased tea from Changsha to Hangzhou, and when they purchased a cup of milk tea, they had to increase the price three times? Can’t help but make people want to ask why milk tea will be so hot?
2, the new type of tea, which pays attention to the quality of the product, also has the quality of the product, and also has the own own. Social value
First of all, tea Yan Yue color belongs to the new tea drink industry. The new tea drink refers to the concentrated solution extracted by traditional Chinese high -quality tea with different extraction methods. Drinks made of animal cream or various fresh fruits. At present, the new tea on the market is mainly milk cover tea and fruit tea.
Different from traditional current tea drinks, the new tea drinks focuses on the diversification of product raw materials selection and matching. Through innovative production technology, it will strengthen the quality and service quality of the store, and then create its own brand culture and brand. Value, at the same time, provides consumers with the required social venues through fashionable and comfortable store decoration, so that the product has dual attributes that have social value and leisure value.
In addition, the new tea brand pays great attention to channel construction. The brand not only has traditional offline store consumption methods, but also opens online purchase channels, including its own channels (brand apps, applets) and third parties Channel (Meituan, hungry, etc.). In terms of marketing promotion, content marketing is a magic weapon for new tea brands. For example, by co -branding with other brands, it can not only bring new product sales attractiveness, but also create marketing topics, thereby increasing the brand’s popularity.
3, high stickiness of new tea drinks
Because the new type of current tea is paying attention to product quality, it has social value, so it is loved by consumers. In recent years, my country’s new tea consumers have high stickiness to new tea drinks. In 2020, the enthusiasm for consumers to make tea during the new crown epidemic was still rising. The first cup of milk tea#20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 is 2.42 billion, and the discussion volume is as high as 1.017 million. According to the “2020 New Tea White Paper” released by CBNData and Naixue’s tea, more than 80 % of consumers buy new tea drinks at least once a week.
4, tea Yanyue color store covers the reason for high -priced purchases at high prices
Why are tea Yan Yuecai’s milk tea so hot? In a few years, tea Yan Yue color has formed a certain brand awareness nationwide with higher quality, affordable prices, and high -quality services. However, because tea Yan Yuese is currently opened in Changsha, Changde, Wuhan and Shenzhen, consumers in other regions can only be used by purchasing to drink tea Yan Yueye, so this high price purchased tea Yan Yueyue on behalf of Tea Yan Yueyue Topic.
It data refer to the “Analysis Report on the Planning and Investment Strategic Planning Planning Planning Planning of the Chinese New Tea Strip Industry Market Prospects”.