4 thoughts on “How to use small programs to unlock new ideas of marketing in the medical beauty industry?”

  1. Then you can advertise on the open page of various small programs, and then you can also launch some more successful cases, so that you can attract customers.

  2. The applet can achieve the following main functions for the medical beauty industry:

    1> Service display: Through the “nearby small program” function, users can find more convenient and quickly to find nearby medical beauty service stores, and they can also be in it. Check the project services and price information that the store can provide on the applet.

    2> Reservation service: Qiaoqiu is a difficult problem for merchants and consumers. Because long -term waiting is one of the root causes of user loss. You can make online reservation services and time online, so that users can directly enjoy the corresponding service items when they arrive in the store, thereby improving the user’s consumption experience.

    3> Service evaluation: Users can comment on the service items consumed on the mini program, provide reference standards for other users to select services, and are more likely to be trusted by consumers.

    4> Activity Center: Everyone has a cheap mentality. Stores can effectively stimulate user consumption by issuing coupons and activities promotion, thereby increasing the conversion rate of stores.

  3. 1. How to be safe, effective, and economically “beauty” has become the main demand for the beauty of beauty in the new consumer era.
    In high scattered competition in medical cosmetic institutions, no market share of a medical beauty institution is currently exceeding 5%. As an emerging medical beauty marketing channel, the main form of the O2O platform is community e -commerce consultation/self -media. Compared with traditional customer acquisition channels, the emergence of applets has greatly reduced customer acquisition costs and formed a closed -loop information. It is expected to reconstruct the credit system for the medical beauty industry. However, no matter in communities, e -commerce, APP or self -media, it will increase a lot of operating costs. While having a large number of doctors’ resources, we must do a good job of user operations and create a leading platform that stands out.
    2. Is the medical beauty industry accessing applet reliable?
    Driven by the industry, with the growth of income, consumption upgrades and policy support, the medical beauty industry is constantly promoting a period of high -speed development. Among them, consumption upgrade is the root cause of the rise of the medical beauty industry. The World Bank report shows that when a country’s per capita income exceeds $ 2,000, the demand for the medical plastic surgery industry will increase by 10%, and it will increase each year. $ 8,000. 42 flow entrances form a closed loop of information to achieve de -intermediation. The medical beauty industry has successively opened applets. By providing the portal of online consulting doctors, the price information of the public medical cosmetic project is to realize the de -intermediary of the customer’s medical beauty, thereby reducing costs. On the other hand, after entering the small program, you can also see that consumers are encouraged to write postoperative evaluation, build a medical beauty credit system, and change the unidirectional flow of the traditional medical beauty market information, forming a closed -loop information.
    3, the change of small program to the medical beauty industry has been in pain points with opaque information and high channel acquisition costs for a long time, but the emerging applications of applets are expected to change
    . Come to the following changes: the threshold for small programs is low, the return cycle is short, and the scene is obvious; through information disclosure, the project price is restored to a reasonable price; compared with APP development costs and marketing channels, the profit distribution is reasonable; the online evaluation system is the monitoring of the medical beauty effect monitoring Platform provides reference information for consumers; from sales orientation to establishing trust and maintaining user -oriented, for medical aesthetic institutions, compared with traditional offline marketing, browser ads, APP development and intermediary channels, applets, applets, applets It has very accurate marketing, low cost, easy access, no need to download and install. The 42 traffic entrances of the applet can be an important way to help users get information and evaluation of doctors and institutions, and it is also the main means to maintain user stickiness.

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