1 thought on “[Consistent] Chen Ke: The Trilogy of the Club -Jointing, integration and integration”

  1. Recently, many friends who want to be a club, whether it is an investor or a team, talks about the club project that you want to do or already starts to operate. “Looking at flowers in the fog, looking at the moon in the water” is not allowed. Indeed, when this emerging segment industry belonging to the cultural and creative industry has begun to expose but has not yet matured, the urgent need of rational business thinking, model exploration and regular summary and improvement.
    Hang everyone knows that manufacturing enterprises must finally produce a qualified product supply market after semi -finished products. So what are the products of the club, do they have hardware, services, handsome men and beautiful women, Customers or members will come to the club for consumption? The club industry faces terminal consumers, that is, the ultimate reflection of the value chain. At this time, the members purchased by members must be finished products, not raw materials and semi -finished products. This is not difficult to understand. In the previous article, I once talked about it as an example of the catering club. The hardware decoration, service process, gourmet food, red wine cigar, etc. Among them, any individual function is From this perspective, most of the catering clubs are still not the finished products, and consumers are not known from this point, but most client customers give direct feedback -not allowed to allow them to allow it A long -term comfortable club. The reality is that on the one hand, it will think that membership needs are elusive and sticky. On the other hand, members hold a number of club membership cards in their hands. This phenomenon may get some answers.
    Although the club is not a manufacturing enterprise, its products must also go through the process from aggregation to integration to integration. This stage is the process of various single function modules from physical accumulation to chemical integration to form a product. The process cannot be jumped.
    The aggregation stage -focusing on the addition of the method, beware of omissions
    The functional area division of the internal function of the club, the decoration style of each function, the selected furniture accessories, the moving lines connected between the club area Green planting flowers, employee clothing, parking positions, all these can not escape from any club. At this stage, it is necessary to reduce the omissions as much as possible, because these are the “basic raw materials” of the club, and it is also the first step of the aggregation. Essence
    The second step, according to the main business of the club, began to gather “characteristic raw materials”, such as the ingredients and chef teams to the catering club, the technician of the master to the Kang Sports Club, artists and their works to screen For art clubs, tea, tea sets, and tea artists to the Pinjo Club.
    The clubs have often been open for a long time, only to find that many difficulties are caused by the preparations of various operating elements in the preparatory period. Unjustly but difficult to open up.
    In integration phase -no increase or decrease, find associated
    The main dependence and process of development of the product development, so as to present the inadvertent movement of the guests, find a certain rules for finding moving, the core is from human dimensions. Go to find natural association attributes.
    . For example, for the Kang Sports Club, after the project maintenance, the special tea drink and special cooking dishes for the guests that day can be integrated into a health product package. This is actually the same as the reason we choose in the fast food restaurant.
    For more than, for the general club, men tasting cigars, women’s basic techniques for making tea, and children’s self -learning to make pastry production. The three elements can meet the needs of members’ reunion and sharing of knowledge on weekends. This method is very popular with the promotion of the private banking system and the sales department.
    my, a clubhouse with mobile vectors such as private planes or yachts as an extension point can divide members into different hobby groups, or to develop holiday tourism or theme tourism lines based on different holidays.
    With the enhancement of the product research and development capabilities of the club, we often find that the “raw materials” prepared in the “aggregation stage” are often useless. At this time It is seriously affected by operation, just like when the home is decorated, the seemingly extra material often comes in handy at the last moment before the work.
    The fusion stage -removing redundancy, focusing on the core
    The trials of the integration stage, the operator of the club should think about whether the product research and development system has been established and can operate by itself, that is, the “R

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