2 thoughts on “How to operate the WeChat public account of the education industry?”
Jeffery
Public account operations from 0 to 1 are more difficult. If you want to effectively increase the number of fans, you must achieve the following points: 1, the positioning of the public account must be accurate. The education industry must first analyze the age, sections, hobbies, needs, etc. of their user group. For example, students in institutions such as early education and children’s quality education are young and the frequency of WeChat is very low. Therefore, the biggest target group of the public account is: parents. The institution needs to take parental thinking and needs as the starting point. The content published must be targeted in order to trigger the reading interest of parents and potential users.
2, after the user positioning of the public account, the next step is to choose the correct content type. Doing a good job of content construction is the key to attracting and retaining parents and users. Whether the user will read your article, the key to see if the title of the article is attractive. Whether parents will forward sharing after reading the article depends on whether the content of the article can resonate with parents or whether they are good for them. So what is the most concerned about parents? —— Of course it is all information related to children! Operators can push the corresponding articles on the interests of users analyzed. After pushing for a period of time, the click rate and forwarding rate of which types of articles read are high. Title and use diagram are better.
I. Public account positioning (1) Be careful precision, good memory, familiar, easy to search for attention. If it is an educational institution, the name of the public account with keywords is better. (2) Unified fixed typesetting style logo, fresh, colorful, black and white style, etc. This is a point that distinguishes whether you are a “guerrilla team” or “professional team”. The unified and fixed typesetting style will make users feel that you are very professional. (3) Set interaction The interaction includes message interaction, community interaction, voice interaction, video interaction. This is a point that is easy to ignore by the education public account operation. To guide users to leave a message, such as paying a message after paying attention. Community interaction can get feedback from users as soon as possible, allowing users to participate in the operation of the public account. Voice interaction messages make the public account more authentic. Video interaction mainly uses live broadcast tools. (4) Push in various ways The remember not to graphics, graphics, text, graphics, graphics, and combined with pictures, audio, video and other push methods. . The content of the public account (1) The classification of the push content column In the offline buying magazine: the content of the education industry and the setting of the column, the traditional industry has achieved a very high level There are hundreds of years of precipitation. Classification according to the set column, finding materials and resources will save time, which is the framework of the public account. The other eight sends must be fully used, and each has its own characteristics. (2) The title is novel, closer the user distance, and generate resonance After the WeChat is changed to information flow, the title becomes more important. To increase the opening rate and reading rate through the title. It is recommended to study the headlines of the educational account of the head. (3) Content structured, saving user time This do not stack the content, the content of the article must be first -in -one. (4) The content display form is diversified The push of the public account to use graphic, pictures, audio, and video to use, make full use of each push method. Education media can use video and audio to infect users. (5) Learn to summarize and organize it, so that users can read The resource classification within each graphic, and cultivate users’ loyalty, familiarity, and habitualness. (6) The unique attributes of the education industry The attention timeliness and teaching progress. The time points of the 46th, middle and college entrance examinations, the early and middle of the period, and the end of the period are that the public account of education must be paid attention to, and the content of the content needs to be planned in advance.
Public account operations from 0 to 1 are more difficult. If you want to effectively increase the number of fans, you must achieve the following points:
1, the positioning of the public account must be accurate. The education industry must first analyze the age, sections, hobbies, needs, etc. of their user group. For example, students in institutions such as early education and children’s quality education are young and the frequency of WeChat is very low. Therefore, the biggest target group of the public account is: parents. The institution needs to take parental thinking and needs as the starting point. The content published must be targeted in order to trigger the reading interest of parents and potential users.
2, after the user positioning of the public account, the next step is to choose the correct content type. Doing a good job of content construction is the key to attracting and retaining parents and users. Whether the user will read your article, the key to see if the title of the article is attractive. Whether parents will forward sharing after reading the article depends on whether the content of the article can resonate with parents or whether they are good for them. So what is the most concerned about parents? —— Of course it is all information related to children! Operators can push the corresponding articles on the interests of users analyzed. After pushing for a period of time, the click rate and forwarding rate of which types of articles read are high. Title and use diagram are better.
I. Public account positioning
(1) Be careful
precision, good memory, familiar, easy to search for attention. If it is an educational institution, the name of the public account with keywords is better.
(2) Unified fixed typesetting style
logo, fresh, colorful, black and white style, etc. This is a point that distinguishes whether you are a “guerrilla team” or “professional team”. The unified and fixed typesetting style will make users feel that you are very professional.
(3) Set interaction
The interaction includes message interaction, community interaction, voice interaction, video interaction. This is a point that is easy to ignore by the education public account operation. To guide users to leave a message, such as paying a message after paying attention. Community interaction can get feedback from users as soon as possible, allowing users to participate in the operation of the public account. Voice interaction messages make the public account more authentic. Video interaction mainly uses live broadcast tools.
(4) Push in various ways
The remember not to graphics, graphics, text, graphics, graphics, and combined with pictures, audio, video and other push methods.
. The content of the public account
(1) The classification of the push content column
In the offline buying magazine: the content of the education industry and the setting of the column, the traditional industry has achieved a very high level There are hundreds of years of precipitation. Classification according to the set column, finding materials and resources will save time, which is the framework of the public account.
The other eight sends must be fully used, and each has its own characteristics.
(2) The title is novel, closer the user distance, and generate resonance
After the WeChat is changed to information flow, the title becomes more important. To increase the opening rate and reading rate through the title. It is recommended to study the headlines of the educational account of the head.
(3) Content structured, saving user time
This do not stack the content, the content of the article must be first -in -one.
(4) The content display form is diversified
The push of the public account to use graphic, pictures, audio, and video to use, make full use of each push method. Education media can use video and audio to infect users.
(5) Learn to summarize and organize it, so that users can read
The resource classification within each graphic, and cultivate users’ loyalty, familiarity, and habitualness.
(6) The unique attributes of the education industry
The attention timeliness and teaching progress. The time points of the 46th, middle and college entrance examinations, the early and middle of the period, and the end of the period are that the public account of education must be paid attention to, and the content of the content needs to be planned in advance.