Common audiences include adolescents, women, single and so on. The groups of people refer to services such as advertising and other services. It is a group of people with a common characteristics. If the reader group of a magazine is concentrated between 18 and 35 years old, that is, the audience of this magazine is a group of people aged 18 to 35. The marketing activities mainly refer to advertising activities, but it can also be a political campaign or other publicity activities. The target audience can be a certain population group, such as age group, gender, marriage status, etc., can also be interest and behavior. Common audiences include adolescents, women, single and so on. The target audience can also include several different population groups, such as all men aged 20 to 30. The marketing process can also plan how to treat other non -target groups. The appropriate audience to determine a product or service is a very important part of the market survey. If you do n’t understand your target audience, you will cause an excessive low -efficiency marketing activity, so community advertising will launch a detailed target audience setting to improve the effectiveness of advertising. Market classification The marketing science to classify the target customers of the enterprise according to the buyer and the purpose of purchasing. Including: 1, consumer market: The consumer market is composed of individuals and families purchased for personal consumption. 2. Producer market: The producer market is composed of individuals and enterprises purchased for profit and production to get profit. 3, intermediate merchant market: The intermediate business market is composed of wholesalers and retailers purchased in order to resold to obtain profits. 4. Government market: The government market is composed of government agencies at all levels purchased in order to fulfill government duties. 5, international market: International markets are composed of foreign buyers, including foreign consumers, producers, middlemen and government agencies. The types of market types have distinctive characteristics in consumer demand and consumption methods. The target customers of the enterprise can be one or more of the above five markets. In other words, the marketing objects of an enterprise can include not only consumers, but also various organizations. Enterprises must understand the needs of different types of target markets and purchase behaviors.
Common audiences include adolescents, women, single and so on.
The groups of people refer to services such as advertising and other services. It is a group of people with a common characteristics.
If the reader group of a magazine is concentrated between 18 and 35 years old, that is, the audience of this magazine is a group of people aged 18 to 35.
The marketing activities mainly refer to advertising activities, but it can also be a political campaign or other publicity activities. The target audience can be a certain population group, such as age group, gender, marriage status, etc., can also be interest and behavior. Common audiences include adolescents, women, single and so on. The target audience can also include several different population groups, such as all men aged 20 to 30.
The marketing process can also plan how to treat other non -target groups. The appropriate audience to determine a product or service is a very important part of the market survey. If you do n’t understand your target audience, you will cause an excessive low -efficiency marketing activity, so community advertising will launch a detailed target audience setting to improve the effectiveness of advertising.
Market classification
The marketing science to classify the target customers of the enterprise according to the buyer and the purpose of purchasing. Including:
1, consumer market: The consumer market is composed of individuals and families purchased for personal consumption.
2. Producer market: The producer market is composed of individuals and enterprises purchased for profit and production to get profit.
3, intermediate merchant market: The intermediate business market is composed of wholesalers and retailers purchased in order to resold to obtain profits.
4. Government market: The government market is composed of government agencies at all levels purchased in order to fulfill government duties.
5, international market: International markets are composed of foreign buyers, including foreign consumers, producers, middlemen and government agencies.
The types of market types have distinctive characteristics in consumer demand and consumption methods. The target customers of the enterprise can be one or more of the above five markets. In other words, the marketing objects of an enterprise can include not only consumers, but also various organizations. Enterprises must understand the needs of different types of target markets and purchase behaviors.