4 thoughts on “What are the advantages of the e -commerce industry to develop WeChat applets”
Lula
The combination of e -commerce and WeChat mini -programs has brought more opportunities to these merchants, especially WeChat and traditional e -commerce, as well as very hot content e -commerce at the moment. The development of e -commerce WeChat mini -programs is actually not difficult. Weiming the world provides the two versions of the two versions of the e -commerce applet template for the majority of merchants. Realize the speed faster. How much do you know about the impact of mini -programs on the e -commerce industry? First of all, we need to understand one thing. The connection between WeChat Mini Program and the public account is not just unilateral traffic transfer, but the mutual transfer of traffic, or it can be called mutual conversion, whether it is introduced through the public account to import traffic imports The applet is to drain the public account through the small program, and both are connected to each other. Secondly, with the continuous increase of mini -program functions, more marketing methods that cannot be achieved in the public account can be effectively implemented by the help of small programs. In addition, the development cost of applets is also simpler. After all, now a certain treasure, a cat, and a certain Dong’s traffic market is saturated. Now if you enter these battlefields, the cost of traffic acquisition is too high. difficulty. However, the combination of WeChat mini -programs and e -commerce has more advantages. Now the WeChat ecosystem is quite complete. Due to the enhancement of scenario applications and the connection capabilities of the public account, all programs can easily integrate and connect connections easily. Many scenarios; and after buying and use, they can be found in the historical menu, and the path is greatly shortened. Finally, the combination of e -commerce and WeChat applet can help the e -commerce industry to achieve drainage, so as to better promote the rapid development of the e -commerce industry. The influence will also be larger and bigger. WeChat is to deploy its own ecosystem with a small program. For the e -commerce industry, it should also be immediately deployed to lay out its own mobile applet market, so as to better realize the market in the mobile Internet field Occupy and profitable. The combination of the e -commerce industry and applet is a trend of the development of the times, and the current applet has completed the docking with the public account, so that the content e -commerce can better achieve development, as an e -commerce operation, as an e -commerce operation, as an e -commerce operation, as an e -commerce operation, as an e -commerce operation, it is used as an e -commerce operation. Traditional e -commerce, micro -business, the huge dividend period brought by small programs
It is said that the hottest application in 2018 must be WeChat mini -programs. In just over a year, it covers more than 200 detailed industries. It is registered at 23,600 per day. valuable. 1 1. The rapid fission of community and social network WeChat has an unprepared advantage of other products, that is, there is a huge user group. Relying on the social attributes of WeChat, users can share more. Complete transactions through community and social traffic. During large -scale activities (such as Double Eleven, Double Twelve, etc.), operators can send them to the user group by sharing single -piece goods and activities of the applet. Or through some interesting activities, attract people to share and achieve the purpose of rapid fission. 2. Pulling new promotion The activities in traditional e -commerce are equally applicable in the APP, such as the group gameplay, award -winning gameplay, bargaining gameplay, buying gameplay, etc. In the special scenario of WeChat, has launched social stocks in particular. After shopping in the applet, after the payment is successful, the user can get the shopping “deposit”. “Receive. Through such social sharing The preferential gold policy. If the marketers use proper use, the applet will bring a lot of new users to the enterprise, and the purchase conversion rate of new users will also increase. 3. Quick transaction conversion The concept of applets is to go after use, and our definition of e -commerce applets should be the case. What the e -commerce platform eventually needs is the transaction rate. A platform for transactions, through activity or other media, guides the user’s impulse and irritating consumption to achieve the effect of rapid conversion. When the user wants to buy the product again next time, he can quickly find your “store” through WeChat, no need to open other apps again, and can complete secondary conversion in WeChat.
The advantages of applets on the e -commerce industry are as follows:
1. The cost is low
The enterprises to settle in traditional e -commerce platforms often need to pay a lot of funds. Because when entering the e -commerce platform, a number of fees such as residents, margins, and platform use fees are needed. In addition, every time the store is sold, the company needs to pay 5%-20%commission to the platform.
But if it is a small program, the company can not only pay for fees, margin, platform usage fees, etc., but also no commission is required. In this way, companies can save a lot of funds. Although it takes tens of thousands of to tens of thousands of yuan, it is still much lower than the traditional e -commerce platform.
2, low competition
Nowadays, the homogeneity on the e -commerce platform is very serious. There are often many shops in the same product. Companies will not only lose a large number of customers due to competition, but also need a lot of money to seize the ranking.
but if it is a small program, it can help companies get rid of the above problems. Because small programs are their own platform, there will be no other merchants on this platform, and there is no other merchant, and the chance of customer loss will be greatly reduced. In addition, the ranking rules of applets are carried out based on factors such as launch time, number of users, and title, because there is no need to spend a lot of funds for seizing the ranking. rn rn3、流量入口多rn rn在电商平台上，企业能够获得的入口是非常少的，通常情况下，企业只能获得：搜索、用户喜好、 Homepage display and wait. Due to the small entrances, there are relatively little traffic that companies can get.
But in the applet, companies can get more than 60 entrances, such as nearby small programs, search one search, public account association, small program code, and so on. The more entrances, the greater the chance of being searched and discovered by users. In this way, companies can often get a lot of traffic.
According to data, in 2021, retail, catering, and e -commerce industry’s mini -program transaction volume increased by more than 100%year -on -year, and the number of applets in transactions increased by 28%year -on -year. With the upgrade of advertising capabilities, the scale of mini -programs to promote the main cash of traffic increased by more than 90%year -on -year. It can be said that the mini -program ecology has created a new growth space. The function of the applet is similar to the app, but it is different from the APP. The applet does not need to be downloaded, does not take up the mobile phone memory. Can be used at any time. And relative to the APP, the development threshold of mini -programs is low, but it can meet simple basic applications, and it also includes social media functions. The emergence and development of applets has well precipitated information, traffic and services. What are the functions of the applet? 1, flow blessing, large exposure. Themaneous platform traffic can be matched, where the traffic is, where the customer will naturally go. And the applet has a lot of marketing functions, with its own social attributes, and the fission drainage is completed through the sharing of customers. 2, the user’s stickiness is strong, and the customer retention rate is increased. The small program has its own private domain to lock customers, and continuously touch the transaction to achieve efficient monetization. In the applet, there are many activities that can be used for marketing, which greatly enhances customer retention. 3, integrated marketing, intelligent operation. The interconnection with the public account, WeChat group and other interconnection to enhance marketing competitiveness in an effective value chain operation method, and generate, maintain and expand the funds and capital required by the company’s operation. And applets can analyze the operating conditions of the store in real time, more convenient, stable, visualized, and saving the maintenance costs of corporate information platforms than ordinary platforms. 4, refined operations, start new retail. The strong background management system for small programs allows old customers to repurchase at a high frequency, such as session archives, phone library functions, label function, material library, customer phase management, interactive radar and other functions. Provide help in the process. And merchants can set various functions in the background, such as payment, distribution, address, operation, order settings, etc. These powerful functions make operations more refined, which can improve employee professionalism and work efficiency, improve customer conversion rate, save the time of both parties, and improve work efficiency. Now, e -commerce has become a part of our daily life, and its development in applet is remarkable. So, what are the advantages of developing e -commerce applets in terms of single e -commerce industry? 1. Low cost The general e -commerce applet can be completed and launched in just ten days, and the strong penetration of e -commerce applets can easily integrate and connect many scenarios, and after buying and use, in history, in history, in history The menu can be found, the path is greatly shortened, and the development cost is lower. 2, there are many sources of flow. The WeChat platform, as a national social product, has 1.2 billion users. And e -commerce applets can be embedded through WeChat groups, WeChat friends, friends circle, WeChat public account, search, look at, take a look, nearby small programs, etc. This series of entrances show greatly increase. E -commerce applets are relying on WeChat social traffic dividends. They can share through friends and communities in WeChat ecology to complete social fission and get more traffic for applets. 3, e -commerce applets are lighter, and the promotion conversion rate is high. For users, the applet can be used directly through the WeChat inlet without downloading and installing, without taking up the mobile phone memory. Faced with offline/or online promotion of merchants, users are more likely to accept code scanning or open the small program through sharing links, and more cautiously accept download apps or register APP accounts. The conversion rate during small program promotion is higher. And the WeChat mall applet quickly opens the entrance, which can allow users to place an order at any time, convenient and fast, because the WeChat mall applet can allow users to place an order through WeChat payment based on WeChat. 4, powerful commodity management system. The management system for WeChat mall applets can customize parameters. In real time, mobile phones view data, mall profile, transaction analysis, product analysis, traffic and channel statistics to help merchants perform data analysis and refine operation.
The combination of e -commerce and WeChat mini -programs has brought more opportunities to these merchants, especially WeChat and traditional e -commerce, as well as very hot content e -commerce at the moment.
The development of e -commerce WeChat mini -programs is actually not difficult. Weiming the world provides the two versions of the two versions of the e -commerce applet template for the majority of merchants. Realize the speed faster. How much do you know about the impact of mini -programs on the e -commerce industry?
First of all, we need to understand one thing. The connection between WeChat Mini Program and the public account is not just unilateral traffic transfer, but the mutual transfer of traffic, or it can be called mutual conversion, whether it is introduced through the public account to import traffic imports The applet is to drain the public account through the small program, and both are connected to each other.
Secondly, with the continuous increase of mini -program functions, more marketing methods that cannot be achieved in the public account can be effectively implemented by the help of small programs. In addition, the development cost of applets is also simpler. After all, now a certain treasure, a cat, and a certain Dong’s traffic market is saturated. Now if you enter these battlefields, the cost of traffic acquisition is too high. difficulty. However, the combination of WeChat mini -programs and e -commerce has more advantages. Now the WeChat ecosystem is quite complete. Due to the enhancement of scenario applications and the connection capabilities of the public account, all programs can easily integrate and connect connections easily. Many scenarios; and after buying and use, they can be found in the historical menu, and the path is greatly shortened.
Finally, the combination of e -commerce and WeChat applet can help the e -commerce industry to achieve drainage, so as to better promote the rapid development of the e -commerce industry. The influence will also be larger and bigger. WeChat is to deploy its own ecosystem with a small program. For the e -commerce industry, it should also be immediately deployed to lay out its own mobile applet market, so as to better realize the market in the mobile Internet field Occupy and profitable.
The combination of the e -commerce industry and applet is a trend of the development of the times, and the current applet has completed the docking with the public account, so that the content e -commerce can better achieve development, as an e -commerce operation, as an e -commerce operation, as an e -commerce operation, as an e -commerce operation, as an e -commerce operation, it is used as an e -commerce operation. Traditional e -commerce, micro -business, the huge dividend period brought by small programs
It is said that the hottest application in 2018 must be WeChat mini -programs. In just over a year, it covers more than 200 detailed industries. It is registered at 23,600 per day. valuable.
1 1. The rapid fission of community and social network
WeChat has an unprepared advantage of other products, that is, there is a huge user group. Relying on the social attributes of WeChat, users can share more. Complete transactions through community and social traffic. During large -scale activities (such as Double Eleven, Double Twelve, etc.), operators can send them to the user group by sharing single -piece goods and activities of the applet. Or through some interesting activities, attract people to share and achieve the purpose of rapid fission.
2. Pulling new promotion
The activities in traditional e -commerce are equally applicable in the APP, such as the group gameplay, award -winning gameplay, bargaining gameplay, buying gameplay, etc. In the special scenario of WeChat,
has launched social stocks in particular. After shopping in the applet, after the payment is successful, the user can get the shopping “deposit”. “Receive. Through such social sharing
The preferential gold policy. If the marketers use proper use, the applet will bring a lot of new users to the enterprise, and the purchase conversion rate of new users will also increase.
3. Quick transaction conversion
The concept of applets is to go after use, and our definition of e -commerce applets should be the case. What the e -commerce platform eventually needs is the transaction rate. A platform for transactions, through activity or other media, guides the user’s impulse and irritating consumption to achieve the effect of rapid conversion. When the user wants to buy the product again next time, he can quickly find your “store” through WeChat, no need to open other apps again, and can complete secondary conversion in WeChat.
The advantages of applets on the e -commerce industry are as follows:
1. The cost is low
The enterprises to settle in traditional e -commerce platforms often need to pay a lot of funds. Because when entering the e -commerce platform, a number of fees such as residents, margins, and platform use fees are needed. In addition, every time the store is sold, the company needs to pay 5%-20%commission to the platform.
But if it is a small program, the company can not only pay for fees, margin, platform usage fees, etc., but also no commission is required. In this way, companies can save a lot of funds. Although it takes tens of thousands of to tens of thousands of yuan, it is still much lower than the traditional e -commerce platform.
2, low competition
Nowadays, the homogeneity on the e -commerce platform is very serious. There are often many shops in the same product. Companies will not only lose a large number of customers due to competition, but also need a lot of money to seize the ranking.
but if it is a small program, it can help companies get rid of the above problems. Because small programs are their own platform, there will be no other merchants on this platform, and there is no other merchant, and the chance of customer loss will be greatly reduced. In addition, the ranking rules of applets are carried out based on factors such as launch time, number of users, and title, because there is no need to spend a lot of funds for seizing the ranking. rn rn3、流量入口多rn rn在电商平台上，企业能够获得的入口是非常少的，通常情况下，企业只能获得：搜索、用户喜好、 Homepage display and wait. Due to the small entrances, there are relatively little traffic that companies can get.
But in the applet, companies can get more than 60 entrances, such as nearby small programs, search one search, public account association, small program code, and so on. The more entrances, the greater the chance of being searched and discovered by users. In this way, companies can often get a lot of traffic.
According to data, in 2021, retail, catering, and e -commerce industry’s mini -program transaction volume increased by more than 100%year -on -year, and the number of applets in transactions increased by 28%year -on -year. With the upgrade of advertising capabilities, the scale of mini -programs to promote the main cash of traffic increased by more than 90%year -on -year. It can be said that the mini -program ecology has created a new growth space.
The function of the applet is similar to the app, but it is different from the APP. The applet does not need to be downloaded, does not take up the mobile phone memory. Can be used at any time. And relative to the APP, the development threshold of mini -programs is low, but it can meet simple basic applications, and it also includes social media functions. The emergence and development of applets has well precipitated information, traffic and services.
What are the functions of the applet?
1, flow blessing, large exposure.
Themaneous platform traffic can be matched, where the traffic is, where the customer will naturally go. And the applet has a lot of marketing functions, with its own social attributes, and the fission drainage is completed through the sharing of customers.
2, the user’s stickiness is strong, and the customer retention rate is increased.
The small program has its own private domain to lock customers, and continuously touch the transaction to achieve efficient monetization. In the applet, there are many activities that can be used for marketing, which greatly enhances customer retention.
3, integrated marketing, intelligent operation.
The interconnection with the public account, WeChat group and other interconnection to enhance marketing competitiveness in an effective value chain operation method, and generate, maintain and expand the funds and capital required by the company’s operation. And applets can analyze the operating conditions of the store in real time, more convenient, stable, visualized, and saving the maintenance costs of corporate information platforms than ordinary platforms.
4, refined operations, start new retail.
The strong background management system for small programs allows old customers to repurchase at a high frequency, such as session archives, phone library functions, label function, material library, customer phase management, interactive radar and other functions. Provide help in the process. And merchants can set various functions in the background, such as payment, distribution, address, operation, order settings, etc. These powerful functions make operations more refined, which can improve employee professionalism and work efficiency, improve customer conversion rate, save the time of both parties, and improve work efficiency.
Now, e -commerce has become a part of our daily life, and its development in applet is remarkable. So, what are the advantages of developing e -commerce applets in terms of single e -commerce industry?
1. Low cost
The general e -commerce applet can be completed and launched in just ten days, and the strong penetration of e -commerce applets can easily integrate and connect many scenarios, and after buying and use, in history, in history, in history The menu can be found, the path is greatly shortened, and the development cost is lower.
2, there are many sources of flow.
The WeChat platform, as a national social product, has 1.2 billion users. And e -commerce applets can be embedded through WeChat groups, WeChat friends, friends circle, WeChat public account, search, look at, take a look, nearby small programs, etc. This series of entrances show greatly increase. E -commerce applets are relying on WeChat social traffic dividends. They can share through friends and communities in WeChat ecology to complete social fission and get more traffic for applets.
3, e -commerce applets are lighter, and the promotion conversion rate is high.
For users, the applet can be used directly through the WeChat inlet without downloading and installing, without taking up the mobile phone memory. Faced with offline/or online promotion of merchants, users are more likely to accept code scanning or open the small program through sharing links, and more cautiously accept download apps or register APP accounts. The conversion rate during small program promotion is higher. And the WeChat mall applet quickly opens the entrance, which can allow users to place an order at any time, convenient and fast, because the WeChat mall applet can allow users to place an order through WeChat payment based on WeChat.
4, powerful commodity management system.
The management system for WeChat mall applets can customize parameters. In real time, mobile phones view data, mall profile, transaction analysis, product analysis, traffic and channel statistics to help merchants perform data analysis and refine operation.