2 thoughts on “What is the market prospects of the Chinese social e -commerce industry”
Mario
The main listed companies in the social e -commerce industry: PDD.O, JD.com (09618.HK), YJ.Nasdaq, Meituan (03690.HK), Mogu.nyse, Kuaishou (01024. HK), China Youzan (08083.HK), Weimeng Group (02013.HK) and so on. Core data of this article: user scale, transaction scale, investment and financing amount industry development generally -definition February 22, 2021, the China Service Trade Association approved the release of “Social Electricity “Commercial Business Service Specifications” and implemented on the same day, which clearly stated that social e -commerce is based on interpersonal networks, using Internet social tools to engage in e -commerce activities that engage in commodities or services and obtain legal interests. Social e -commerce covers the entire process of e -commerce such as information display, payment settlement, and express logistics. It is one of the important forms of new e -commerce. -Analysis of the industrial chain: The industrial chain participants are widely S social e -commerce defined as a branch of retail e -commerce. In a narrow sense, it refers to the spread of social networking sites, Weibo, social media, and online media. , Social interaction and other means to purchase and sell goods. In a broad sense, social e -commerce includes purchasing categories, membership distribution, community group purchases, shopping guide categories, content, live broadcasts, etc. In addition, social e -commerce service providers also participate in the social e -commerce industry chain. The main representative platforms include Pinduoduo, JD.com, Jingxi, Suning Pouring, Taobao Special Edition, Little Goose Pinling, Gome Store, Squirrels, etc. Love inventory, zebra members, shell shops, fragrant, peanut diaries, future markets, etc. The main representative platforms of community group purchase include Xiaohongshu Mall, Baby Tree, Koala Selection, New Year Cake Mother, Good things, etc. What are the main representative platforms worth buying, Yitao.com, Huihui.com, Save Money Express, 800, Rebate Network, 55 Haitao.com, Michard, Easy Purchase, etc. The main representative platforms include Douyin, Kuaishou, Taobao live broadcast. The industry development process: The industry gradually enters the period of stable development In the joint force of many development elements, the Chinese social e -commerce industry has grown rapidly and gradually entered a period of stable development from the exploration period. 2011-2014 was the exploration period of my social e-commerce industry industry. At this stage, as WeChat’s user base continued to expand, functions of friends, public accounts, WeChat payment and other functions continued to improve. For the rapid development of the main form of WeChat groups, it is sold through WeChat. This is the original form of social e -commerce. At the same time, problems such as violent screening, fakes, brainwashing, and quality and safety are frequently. reduce. 2015-2016 is the market startup period. The industry has structural adjustment. A group of Internet celebrities who are good at creating personal brands are monetized through e-commerce with high-quality content through high-quality content, and KOL/content e-commerce rise. At the same time, through the platform carrier, the platform -type social e -commerce model provided the entire industrial chain service and completed the closed -loop of the transaction on the platform, and the exquisite operation of social e -commerce operations was opened. 2017-2018 is a high-speed hair exhibition period. Come and contend. is a stable development period since 2019, and the market and government dual -dimensional standardized social e -commerce. The release of e -commerce law represents the national level of recognition and support for the development of this emerging field. Social e -commerce has entered a new stage of composite development and standardization, openness and security. The industry policy background: Policy gradually moves from encouraging development to standardized development direction With the rapid development of the social e -commerce industry, the state’s importance to related industries has also been strengthened. A series of policies have been introduced one after another. At the same time, the development of the industry is encouraged to clarify the responsibilities of relevant departments, and standardize the development of the social e -commerce industry. On the one hand, the promulgation of relevant laws and regulations provides a reference basis for the compliant operation of the industry practitioners, and also helps to break the public’s prejudice and concerns and establish a positive image for the industry. From the perspective of relevant policies promulgated by the state, industry development policies have gradually moved from encouraging development to standardized development. Specifically, as of March 2021, my country’s social e -commerce industry related development policy plans are as follows: Tese industry development status: The industry scale has increased year by year, and the investment popularity does not decrease -user scale: The rapid growth of user scale In recent years, the number of social e -commerce users has gradually increased. From 2017 to 2018, the number of user scale has risen from 473 million to 608 million to 28.54%. According to the “Digital Treasure” e -commerce big database of the Internet, the number of users reached 780 million in 2020. -Transaction scale: The transaction scale increases year by year In the “electric digital treasure” e -commerce large database of the Internet, the social e -commerce market size was 230.5 billion yuan in 2020, an increase of 11.62%year -on -year. Among them, from the perspective of growth, the growth rate in 2016 was as high as 98.19%, an increase of 71.71%year -on -year in 2019. Affected by the epidemic, it increased by 11.62%in 2020, and the growth rate showed a downward trend. -Per capita consumption scale: Per capita consumption scale increases year by year From the perspective of the per capita consumption, according to 2016-2020, the market size of my country’s social e-commerce market and social e-commerce user scale data, 2016-2020 The per capita consumption of my country’s social e -commerce industry has increased year by year. In 2016, the per capita consumption of social e -commerce users in my country was 863 yuan, which rose to 2949 yuan in 2020, an increase of 2086 yuan. -Investment and financing status quo: Investment in the industry does not decrease in 2020, social e -commerce is still the focus of public attention. E -commerce giants such as Pinduoduo, JD.com, and Ali continue to make efforts, and many social e -commerce companies such as Mengyu Group, Fanxiang Life, Fragrance, Flang, Play, GIRL, and Little Tiger Group have also received good financing. According to the “Digital Treasure” of the Internet, from January 2020 to December 2020, a total of 18 investment and financing incidents occurred in the domestic social e -commerce industry, with total financing exceeding 650 million yuan. The platforms involved include: Mengyu Group, Fanxiang Life, Hey City, Fragrance, Flanging, Playing, Girl, Little Tiger Group, Yanzu culture, objects, etc. As of August 2021, a total of 7 investment and financing incidents in the domestic social e -commerce industry. If of the distribution of investment and financing rounds, of the 18 investment and financing incidents that occurred in the social e -commerce industry in 2020, 4 angel rounds, A -level each, 1 -level and C -level financing, PRE -level financing From 5. From the perspective of investment rings, investment in the field of social e -commerce is mainly based on early investment. The industry competition pattern: fierce internal competition in the industry At present, there are three main competitors in my country’s social e -commerce industry. Traditional e -commerce giants, the third is a brand. At present, in the field of social e -commerce, the original line -up companies have occupied a certain market position. Coupled with the influence of unfavorable factors of the external environment, the market “cake” has been narrowed in the short term. More and more people are divided into “cakes”, and competition is inevitable. In January 2021, the Internet of China Electronic Business Research Center and the “Social E -commerce Station” of the Internet and Sae News Agency released the “Top 100 Chinese Social E -commerce E -commerce” in 2020 “. The list is as follows: Specifically, in the top 100 list, there are 15 listed company platforms, 6 unicorn/thousands of miles, 16 communities e -commerce categories, 6 community group purchase categories, and 6 community group purchase categories. There are 18 membership categories, 10 sales, 11 shopping guides, 5 shopping categories, and 13 service categories. The industry development prospects and trend forecasting: The function of stabilizing employment and promoting development has gradually emerged. In 2026, the transaction scale exceeds 10 trillion yuan -The function of stabilizing employment and promoting the development of rural areas will gradually appear r From the perspective of e -commerce, in 2020, the epidemic accelerated the changes in residents’ consumption habits, online channels became the main way to shop, and e -commerce has also become an important part of the retail ecology. In 2021, the top -level design of e -commerce will be focused on the “14th Five -Year Plan” planning, promoting the implementation of digital business policies, and promoting the formation of a new development pattern. Grasp online consumption, effectively connect e -commerce poverty alleviation and rural rejuvenation, and promote large domestic circulation and quality improvement. Grasp the development of openness and promote the smooth flow of domestic and international cycles. In terms of the development of e -commerce development, do a good job in the risk assessment of e -commerce systems and online security guarantee, promote the sharing of data sharing of the ministry, and promote industrial security development. -In the same way of transmitting a solid scale in 2026, the Type -Types broke 10 trillion yuan For social e -commerce, in recent years, with the change of user consumption habits, social e -commerce has become an important trend in the development of retail e -commerce. Under the “Fourteenth Five -Year Plan”, the function of social e -commerce stable employment and the growth of rural regions will also gradually appear. The benefits to the improvement of the Internet infrastructure, the construction of the global logistics network, the strong policy support, reform and innovation, and the gradual development of consumer online shopping habits. The scale of my country’s social e -commerce market is increasing. , Dedicated by demand and technology, the market size of my country’s social e -commerce industry is expected to increase significantly. The outbreak of social e -commerce has a strong momentum and the rapid market volume has become a growth force for my country’s online retail scale. If in terms of social user scale, from the data released by the Internet, in recent years, the number of social e-commerce users in my country has gone through the high-speed growth of 2018, and the growth rate of users in 2019-2020 shows a decline. The reason is that the size of social e -commerce users in major cities in my country has approached saturation, and some rural areas are affected by many factors such as economic and Internet popularization. Low, the comprehensive effect of various factors has caused the size of social e -commerce users to continue to maintain a high speed. According to the calculations of the Internet, in 2021, the number of social e -commerce users in my country reached about 795 million, a year -on -year growth rate of only 2%. If the growth rate is calculated, in 2026, the number of social e -commerce users in my country reached about 878 million. Essence If the scale of social e-commerce transactions, according to the data of the Internet, from 2016 to 2019, the scale of my country’s social e-commerce transactions has grown rapidly, with a growth rate of 70%. In 2020, affected by the epidemic, the growth rate of the transaction scale decreased by only 12%. It is predicted that the growth rate in 2021 rose to 24.56%, about 2865.1 billion yuan, showing an upward trend. However, considering the impact of the policy, in recent years, the development policy of my country’s social e -commerce industry has gradually moved from encouraging development to standardized development. Therefore, in the next few years, the scale of social e -commerce transactions is difficult to return to the high before the epidemic. The growth rate. If calculated at a growth rate of 30%, in 2026, the scale of my country’s social e -commerce transactions exceeded 10 trillion yuan. It data refer to the “Analysis Report on the Market Prospects and Investment Strategic Planning of China Social E -commerce Industry Industry in China Social E -commerce Industry”.
First of all, there are many factors to consider the development prospects of an industry. To a certain extent, strictly speaking, e -commerce is not an industry, but a platform or a resource. Through Baidu, the concept of the industry refers to the organizational structure of the same nature in the national economy or other economic and social operating units or individual organizational structure systems. There are many forms of e -commerce, such as Taobao and JD. Many people can settle in and provide a platform and traffic resources for those who want to be an e -commerce. There are also WeChat social platforms, emerging groups of WeChat and purchasing personnel, and WeChat social platforms also provide platforms and resources for these. So e -commerce is not an industry, but a platform and resources. The e -commerce sells a lot, clothing, cosmetics, food, electrical appliances, etc. In fact, this is the industry segment, so you cannot talk about the e -commerce industry alone. Clothing is now relatively competitive, so the prospect of this industry is not too large, depending on how operations are operated, and some of our new industries, the industry and health series industry prospects are very large. The current pet supplies market is large, whether online or offline. The development prospects of the industry are good. Whether it is online or offline, it will be better, so it cannot be deemed to define the industry’s development prospects of e -commerce separately. E -commerce is the best resource and platform provided by this society to the public. The mainstream platforms are mainly traditional e -commerce platforms, such as Taobao, JD.com, Pinduoduo, and social e -commerce platforms, such as Douyin, Kuaishou, etc. A relatively low platform, this will be a little easier, like JD.com and Tmall’s entry fees are very high. For novices, if funds are not sufficient, it is not recommended to do it;
A relatively hot platform, but in the past, basically did it for many years on Taobao, and there were to deal with the tail goods. Everyone also knew that Pinduoduo was basically low -cost products. For novices, the competitive environment is too bad, it is not recommended to do it;
. The rest is Taobao. This platform has developed to the present, the rules are relatively complete, and the market tolerance is also very strong. There are low -end and middle and high -end, and the degree of user trust is relatively high. If you start with Taobao, you can better master the core gameplay of some e -commerce. It will be easier to do other platforms in the later stage. So traditional e -commerce platforms, choosing Taobao will be better The potential for social platforms is very good, and it is currently in a explosive period. For Douyin, the turnover of cargo transaction in 2020 is for 2020 Over 500 billion, it is more than three times in 2019. There are more opportunities to wait for digging , but the threshold for social e -commerce will be a bit higher. Not everyone is suitable for doing. What about it? Compared with traditional e -commerce, social e -commerce is more needed for one -handed supply.
It first compared to large anchors, some partners are difficult to talk about cooperation with some small sellers without experience and the foundation of the goods, and the high commission platforms such as Taobao Alliance and Selection Alliance are not so good There is no advantage in the price, and the profit space is small, so it is not recommended to choose. And as far as the live broadcast is concerned, the stability of the supply is also very important. The inventory of these platforms, including delivery time, after -sales, etc. It is a big problem. The most important thing for live broadcasts is word of mouth. Although traditional e -commerce will also burn through the traffic, as long as one model is bursting, the weight is up, even if the sales are not promoted, the sales volume is relatively stable.
The social e -commerce needs greater demand for traffic. I have seen many sellers promoting money on information flow and smashing money hard heaps. The input -output ratio is OK, how much it is smashed, so you don’t have sufficient funds. You can’t play this way of playing. Is a good anchor is important for social e -commerce, which is also the characteristics of social e -commerce, but good anchors are not so easy to find. Many people start broadcasting every day, but there are not many anchors with more flowing water every day, but there are not many anchors with more flowing water. And the ability to see the anchor.
The main listed companies in the social e -commerce industry: PDD.O, JD.com (09618.HK), YJ.Nasdaq, Meituan (03690.HK), Mogu.nyse, Kuaishou (01024. HK), China Youzan (08083.HK), Weimeng Group (02013.HK) and so on.
Core data of this article: user scale, transaction scale, investment and financing amount
industry development generally
-definition
February 22, 2021, the China Service Trade Association approved the release of “Social Electricity “Commercial Business Service Specifications” and implemented on the same day, which clearly stated that social e -commerce is based on interpersonal networks, using Internet social tools to engage in e -commerce activities that engage in commodities or services and obtain legal interests. Social e -commerce covers the entire process of e -commerce such as information display, payment settlement, and express logistics. It is one of the important forms of new e -commerce.
-Analysis of the industrial chain: The industrial chain participants are widely
S social e -commerce defined as a branch of retail e -commerce. In a narrow sense, it refers to the spread of social networking sites, Weibo, social media, and online media. , Social interaction and other means to purchase and sell goods. In a broad sense, social e -commerce includes purchasing categories, membership distribution, community group purchases, shopping guide categories, content, live broadcasts, etc. In addition, social e -commerce service providers also participate in the social e -commerce industry chain.
The main representative platforms include Pinduoduo, JD.com, Jingxi, Suning Pouring, Taobao Special Edition, Little Goose Pinling, Gome Store, Squirrels, etc. Love inventory, zebra members, shell shops, fragrant, peanut diaries, future markets, etc. The main representative platforms of community group purchase include Xiaohongshu Mall, Baby Tree, Koala Selection, New Year Cake Mother, Good things, etc. What are the main representative platforms worth buying, Yitao.com, Huihui.com, Save Money Express, 800, Rebate Network, 55 Haitao.com, Michard, Easy Purchase, etc. The main representative platforms include Douyin, Kuaishou, Taobao live broadcast.
The industry development process: The industry gradually enters the period of stable development
In the joint force of many development elements, the Chinese social e -commerce industry has grown rapidly and gradually entered a period of stable development from the exploration period.
2011-2014 was the exploration period of my social e-commerce industry industry. At this stage, as WeChat’s user base continued to expand, functions of friends, public accounts, WeChat payment and other functions continued to improve. For the rapid development of the main form of WeChat groups, it is sold through WeChat. This is the original form of social e -commerce. At the same time, problems such as violent screening, fakes, brainwashing, and quality and safety are frequently. reduce.
2015-2016 is the market startup period. The industry has structural adjustment. A group of Internet celebrities who are good at creating personal brands are monetized through e-commerce with high-quality content through high-quality content, and KOL/content e-commerce rise. At the same time, through the platform carrier, the platform -type social e -commerce model provided the entire industrial chain service and completed the closed -loop of the transaction on the platform, and the exquisite operation of social e -commerce operations was opened.
2017-2018 is a high-speed hair exhibition period. Come and contend.
is a stable development period since 2019, and the market and government dual -dimensional standardized social e -commerce. The release of e -commerce law represents the national level of recognition and support for the development of this emerging field. Social e -commerce has entered a new stage of composite development and standardization, openness and security.
The industry policy background: Policy gradually moves from encouraging development to standardized development direction
With the rapid development of the social e -commerce industry, the state’s importance to related industries has also been strengthened. A series of policies have been introduced one after another. At the same time, the development of the industry is encouraged to clarify the responsibilities of relevant departments, and standardize the development of the social e -commerce industry. On the one hand, the promulgation of relevant laws and regulations provides a reference basis for the compliant operation of the industry practitioners, and also helps to break the public’s prejudice and concerns and establish a positive image for the industry. From the perspective of relevant policies promulgated by the state, industry development policies have gradually moved from encouraging development to standardized development.
Specifically, as of March 2021, my country’s social e -commerce industry related development policy plans are as follows:
Tese industry development status: The industry scale has increased year by year, and the investment popularity does not decrease
-user scale: The rapid growth of user scale
In recent years, the number of social e -commerce users has gradually increased. From 2017 to 2018, the number of user scale has risen from 473 million to 608 million to 28.54%. According to the “Digital Treasure” e -commerce big database of the Internet, the number of users reached 780 million in 2020.
-Transaction scale: The transaction scale increases year by year
In the “electric digital treasure” e -commerce large database of the Internet, the social e -commerce market size was 230.5 billion yuan in 2020, an increase of 11.62%year -on -year. Among them, from the perspective of growth, the growth rate in 2016 was as high as 98.19%, an increase of 71.71%year -on -year in 2019. Affected by the epidemic, it increased by 11.62%in 2020, and the growth rate showed a downward trend.
-Per capita consumption scale: Per capita consumption scale increases year by year
From the perspective of the per capita consumption, according to 2016-2020, the market size of my country’s social e-commerce market and social e-commerce user scale data, 2016-2020 The per capita consumption of my country’s social e -commerce industry has increased year by year. In 2016, the per capita consumption of social e -commerce users in my country was 863 yuan, which rose to 2949 yuan in 2020, an increase of 2086 yuan.
-Investment and financing status quo: Investment in the industry does not decrease
in 2020, social e -commerce is still the focus of public attention. E -commerce giants such as Pinduoduo, JD.com, and Ali continue to make efforts, and many social e -commerce companies such as Mengyu Group, Fanxiang Life, Fragrance, Flang, Play, GIRL, and Little Tiger Group have also received good financing. According to the “Digital Treasure” of the Internet, from January 2020 to December 2020, a total of 18 investment and financing incidents occurred in the domestic social e -commerce industry, with total financing exceeding 650 million yuan. The platforms involved include: Mengyu Group, Fanxiang Life, Hey City, Fragrance, Flanging, Playing, Girl, Little Tiger Group, Yanzu culture, objects, etc. As of August 2021, a total of 7 investment and financing incidents in the domestic social e -commerce industry.
If of the distribution of investment and financing rounds, of the 18 investment and financing incidents that occurred in the social e -commerce industry in 2020, 4 angel rounds, A -level each, 1 -level and C -level financing, PRE -level financing From 5. From the perspective of investment rings, investment in the field of social e -commerce is mainly based on early investment.
The industry competition pattern: fierce internal competition in the industry
At present, there are three main competitors in my country’s social e -commerce industry. Traditional e -commerce giants, the third is a brand.
At present, in the field of social e -commerce, the original line -up companies have occupied a certain market position. Coupled with the influence of unfavorable factors of the external environment, the market “cake” has been narrowed in the short term. More and more people are divided into “cakes”, and competition is inevitable. In January 2021, the Internet of China Electronic Business Research Center and the “Social E -commerce Station” of the Internet and Sae News Agency released the “Top 100 Chinese Social E -commerce E -commerce” in 2020 “. The list is as follows:
Specifically, in the top 100 list, there are 15 listed company platforms, 6 unicorn/thousands of miles, 16 communities e -commerce categories, 6 community group purchase categories, and 6 community group purchase categories. There are 18 membership categories, 10 sales, 11 shopping guides, 5 shopping categories, and 13 service categories.
The industry development prospects and trend forecasting: The function of stabilizing employment and promoting development has gradually emerged. In 2026, the transaction scale exceeds 10 trillion yuan
-The function of stabilizing employment and promoting the development of rural areas will gradually appear r
From the perspective of e -commerce, in 2020, the epidemic accelerated the changes in residents’ consumption habits, online channels became the main way to shop, and e -commerce has also become an important part of the retail ecology. In 2021, the top -level design of e -commerce will be focused on the “14th Five -Year Plan” planning, promoting the implementation of digital business policies, and promoting the formation of a new development pattern. Grasp online consumption, effectively connect e -commerce poverty alleviation and rural rejuvenation, and promote large domestic circulation and quality improvement. Grasp the development of openness and promote the smooth flow of domestic and international cycles. In terms of the development of e -commerce development, do a good job in the risk assessment of e -commerce systems and online security guarantee, promote the sharing of data sharing of the ministry, and promote industrial security development.
-In the same way of transmitting a solid scale in 2026, the Type -Types broke 10 trillion yuan
For social e -commerce, in recent years, with the change of user consumption habits, social e -commerce has become an important trend in the development of retail e -commerce. Under the “Fourteenth Five -Year Plan”, the function of social e -commerce stable employment and the growth of rural regions will also gradually appear.
The benefits to the improvement of the Internet infrastructure, the construction of the global logistics network, the strong policy support, reform and innovation, and the gradual development of consumer online shopping habits. The scale of my country’s social e -commerce market is increasing. , Dedicated by demand and technology, the market size of my country’s social e -commerce industry is expected to increase significantly. The outbreak of social e -commerce has a strong momentum and the rapid market volume has become a growth force for my country’s online retail scale.
If in terms of social user scale, from the data released by the Internet, in recent years, the number of social e-commerce users in my country has gone through the high-speed growth of 2018, and the growth rate of users in 2019-2020 shows a decline. The reason is that the size of social e -commerce users in major cities in my country has approached saturation, and some rural areas are affected by many factors such as economic and Internet popularization. Low, the comprehensive effect of various factors has caused the size of social e -commerce users to continue to maintain a high speed. According to the calculations of the Internet, in 2021, the number of social e -commerce users in my country reached about 795 million, a year -on -year growth rate of only 2%. If the growth rate is calculated, in 2026, the number of social e -commerce users in my country reached about 878 million. Essence
If the scale of social e-commerce transactions, according to the data of the Internet, from 2016 to 2019, the scale of my country’s social e-commerce transactions has grown rapidly, with a growth rate of 70%. In 2020, affected by the epidemic, the growth rate of the transaction scale decreased by only 12%. It is predicted that the growth rate in 2021 rose to 24.56%, about 2865.1 billion yuan, showing an upward trend. However, considering the impact of the policy, in recent years, the development policy of my country’s social e -commerce industry has gradually moved from encouraging development to standardized development. Therefore, in the next few years, the scale of social e -commerce transactions is difficult to return to the high before the epidemic. The growth rate. If calculated at a growth rate of 30%, in 2026, the scale of my country’s social e -commerce transactions exceeded 10 trillion yuan.
It data refer to the “Analysis Report on the Market Prospects and Investment Strategic Planning of China Social E -commerce Industry Industry in China Social E -commerce Industry”.
First of all, there are many factors to consider the development prospects of an industry. To a certain extent, strictly speaking, e -commerce is not an industry, but a platform or a resource. Through Baidu, the concept of the industry refers to the organizational structure of the same nature in the national economy or other economic and social operating units or individual organizational structure systems. There are many forms of e -commerce, such as Taobao and JD. Many people can settle in and provide a platform and traffic resources for those who want to be an e -commerce. There are also WeChat social platforms, emerging groups of WeChat and purchasing personnel, and WeChat social platforms also provide platforms and resources for these. So e -commerce is not an industry, but a platform and resources.
The e -commerce sells a lot, clothing, cosmetics, food, electrical appliances, etc. In fact, this is the industry segment, so you cannot talk about the e -commerce industry alone. Clothing is now relatively competitive, so the prospect of this industry is not too large, depending on how operations are operated, and some of our new industries, the industry and health series industry prospects are very large. The current pet supplies market is large, whether online or offline. The development prospects of the industry are good. Whether it is online or offline, it will be better, so it cannot be deemed to define the industry’s development prospects of e -commerce separately. E -commerce is the best resource and platform provided by this society to the public.
The mainstream platforms are mainly traditional e -commerce platforms, such as Taobao, JD.com, Pinduoduo, and social e -commerce platforms, such as Douyin, Kuaishou, etc. A relatively low platform, this will be a little easier, like JD.com and Tmall’s entry fees are very high. For novices, if funds are not sufficient, it is not recommended to do it;
A relatively hot platform, but in the past, basically did it for many years on Taobao, and there were to deal with the tail goods. Everyone also knew that Pinduoduo was basically low -cost products. For novices, the competitive environment is too bad, it is not recommended to do it;
. The rest is Taobao. This platform has developed to the present, the rules are relatively complete, and the market tolerance is also very strong. There are low -end and middle and high -end, and the degree of user trust is relatively high. If you start with Taobao, you can better master the core gameplay of some e -commerce. It will be easier to do other platforms in the later stage.
So traditional e -commerce platforms, choosing Taobao will be better
The potential for social platforms is very good, and it is currently in a explosive period. For Douyin, the turnover of cargo transaction in 2020 is for 2020 Over 500 billion, it is more than three times in 2019. There are more opportunities to wait for digging
, but the threshold for social e -commerce will be a bit higher. Not everyone is suitable for doing. What about it?
Compared with traditional e -commerce, social e -commerce is more needed for one -handed supply.
It first compared to large anchors, some partners are difficult to talk about cooperation with some small sellers without experience and the foundation of the goods, and the high commission platforms such as Taobao Alliance and Selection Alliance are not so good There is no advantage in the price, and the profit space is small, so it is not recommended to choose.
And as far as the live broadcast is concerned, the stability of the supply is also very important. The inventory of these platforms, including delivery time, after -sales, etc. It is a big problem. The most important thing for live broadcasts is word of mouth.
Although traditional e -commerce will also burn through the traffic, as long as one model is bursting, the weight is up, even if the sales are not promoted, the sales volume is relatively stable.
The social e -commerce needs greater demand for traffic. I have seen many sellers promoting money on information flow and smashing money hard heaps. The input -output ratio is OK, how much it is smashed, so you don’t have sufficient funds. You can’t play this way of playing.
Is a good anchor is important for social e -commerce, which is also the characteristics of social e -commerce, but good anchors are not so easy to find. Many people start broadcasting every day, but there are not many anchors with more flowing water every day, but there are not many anchors with more flowing water. And the ability to see the anchor.