The second echelon network has increased the group, can it be up to the “battle on top” | Titanium and hot review

1 thought on “The second echelon network has increased the group, can it be up to the “battle on top” | Titanium and hot review”

  1. In the past two months, the second -echelon’s online car brand has ushered in a long -lost spring. Not only Gaode, T3, and Cao Cao’s travel data increased significantly, Meituan also restarted the taxi business. At this stage, the online car rental market mainly includes three modes: B2C, C2C, and aggregation. Which taxi software do you think is best used? Under the new incremental market, who is the best business model? The subsidy war restarted, can Gaode and Cao Cao accelerate into the first echelon?
    The joint topic selection of the “Titanium Hot Comment” column and bullet Finance. Special invited senior media people to the topic on the topic. “The discussion was discussed. The following is some of the views.
    Senior media person Xu Yan:
    The new round of coincidence, whoever firmly seizes the original intention of serving the society, is more likely to go far. As an Internet social service platform, the original intention of any product itself should be serving the society. On the one hand, it provides convenient transportation services to the public, and on the other hand, it provides employment opportunities for drivers. The intermediary fee (service fee) is taken for granted, and the situation is reasonable. The bottom logic is to connect the needs of the divisions and multiplication through the service and achieve convenience. According to the basic business logic Whose development space must be huge. On the other hand, a few platforms are indeed suspected of “running off”: on the one hand, “subsidize” consumers in various ways, and then induce users to increase the price or choose a higher unit price service through the algorithm or choose a higher unit price service. Projects (such as special cars) travel. On the other side, set up the threshold for receiving orders to make some “car owners” difficult to pick up orders. Formed two ends and both ends. The author once experienced a scene of laughing: the author is taking a taxi software at the door, the door is at the door The master of the business uses the same software to receive orders. But the platform is delayed to match the information of both parties. It is so -called big data, not to blame big data. Operation and normal operation. Whose product is the original intention of the product -providing convenient and grasp of the society; whose content -low -cost operation, do well. Maybe.
    Terer Liu Ling:
    The recent periods of Didi have also lost some market share. The gameplay of other platforms mainly depends on subsidies. The key is that there are no special business models in the industry, or the old road to subsidies.
    Senior media person Liu Tianyan:
    The most common taxi platforms on the market, such as Meituan, Gaode, Didi, Cao Cao, etc., but as a practical software The volume and recognition in marketing are relatively high (excluding its listing and rectification). Like Didi, when Gaode and Meituan are connected to vehicle suppliers, they consider aggregation and diversity.
    For example, Didi ’s monthly payment function opened to the company to meet the needs of employees of large enterprises. Green carpooling meets the economic needs of ordinary people. Although all aspects of business have come comprehensive, they are more than other platforms for taxis. Slowly. In some users’ usage scenarios, they are more “suffering”.
    It subsidies for the opening of user resources, in fact, the user of the first echelon. If you want them to change the priority, you should use themselves to play themselves. The advantages of the platform to seize the market in different consumer scenarios.
    Is when I use a platform to take a taxi, they also pass their car with different drivers and masters: they work in time and time limit (collecting the car to collect the car (collect the car to collect the car (collect the car to collect the car. ), And for third -party employment platforms, they will also have Similar membership systems for drivers’ demand for drivers, and membership prices are unequal … The start of this war may subsidize more than the user side, but also the driver’s treatment. On the one hand, when the treatment was used, it also felt the gap in the quality of the driver’s service when using different registered models. It is hoped that the logistics support of the war will not “turn” is the best experience for users.
    The frontline of entrepreneurship Cho Grace:
    The is the current volume of online car business, Didi is definitely TOP1. It is still very difficult to catch up in the short term. The aggregation effect is clearly reflected in this track: there are many C -side customers, and drivers are willing to access for more orders; more and more drivers are more and more C -side customers. When the volume has reached a certain amount of geometry, more and more resources are attracted. The status of the header is stable. Other platforms can only try to take care of the food. For the company of the second echelon, the driver is done well to allow the driver to weigh the advantages and disadvantages between the platforms, and there may be opportunities to cut one side. After all, Didi has insufficient capacity and cannot fully meet the needs of customers.
    ICT Observation person in charge Ye Dandan:
    For the online car platform to rush into the first echelon, I personally think that the underlying support should be paid to the underlying support. Legalization and compliance. Before the taxi and drivers chat with the driver, now check the rigidity of online cars. There must be two certificates to be legalized, but there are two certificates behind the two certificates. Time will increase.
    This founder Wang Shuo:
    The “vacuum period” reserved due to Didi rectification may end soon, and there is not much time left to the Meituan. And the market can only subsidize money, but this will not last long in the long run.
    T3 platforms such as Meituan and Didi are also different. It is a travel platform jointly invested by the three major automobile groups of FAW, Dongfeng, and Changan. The essential operation model is B2C, and the scale of visual inspection is limited.
    Hongjin observed the main writer Wu Hongjin:
    Didi and fast dripping did start the era of Chinese online car dating. The original motivation! Now Didi’s passenger experience is getting worse and worse, making passengers actively choose other platforms. At present, T3, Shouqi, Cao Cao travels well. In the future, it is very likely that the national team, local (main cities or regional urban agglomerations) teams, and online business teams have a three -pointer pattern.
    The market operation may also be preferential, subsidy, special services, and value -added services.
    The landscape and development speed: I am optimistic about Cao Cao and T3. Whether it is its brand or reputation or its overall strength of the car company, it also allows auto companies to directly open the channels for their service market! Meituan may have a delicate effect. After all, it will be even worse if the first time they end the game. Gaode will be better, after all, there is a navigation platform, but if the source of the car, the source of the driver, the service, the service and supervision of the four legs are missing or there are shortcomings, it will not be far away.
    The person in charge of IT Knowledge Bureau Jiao Yunpeng:
    From the current modes, individuals are more optimistic about the aggregation mode. Whether it is previous e -commerce, group purchase, current taxi, or even shared bicycles, it is more suitable for aggregation mode: platform endorsement, integration resources, packaging push, “fool -style” selection, which can not only reduce unnecessary social resources waste of unnecessary social resources waste , Also allows consumers to enjoy the rich Internet services.
    of course, the aggregation mode is more likely to appear in the case of “no family”. When Didi prevails, most consumers are too lazy to spend time to understand and use a new platform. The strategy of “crazy subsidies for pigs can only be beautiful. Because Didi’s brand effects and social effects have been formed, the aggregation mode is more difficult to form in this case.
    This media brand public relations director Che Mingde:
    The online car rental is a typical Internet of Internet and dimensionality. In order to educate the market, in addition to the internal competition of the industry, online car rental companies must also compete with traditional taxi companies.
    After the pattern is basically determined, when the industry’s ecology does not change significantly, it is the competition within the industry. The new forces do not have advantages. Although the new forces can be eaten in the market for the local network effect of the taxi market, the new forces can adopt a local disintegration method, but the heads can be transformed by regional blood transfusion through the country. Similar to the takeaway market, Meituan is hungry every time the subsidy is big, but the entire pattern will not change the entire pattern after the subsidy.
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