1 thought on “The script killing shop exceeds 30,000, is there a “money way” in the opening shop?”

  1. At the end of August, Eleven’s script killing shop in Sanlitun, Beijing to 27 private rooms, and the Chaoyang Park Branch also opened. However, Shi Yan, the owner of the script in Shenzhen, silently closed the shop in Nanshan District.
    “The bubble blown out of the market flickered.” Speaking of the 500,000 yuan losses of the shop, Shi Yan has been relieved. In the script killing industry briefly, he understood that opening a script killing shop seemed to have no threshold, but there was a lot of risks. For more than half a year, his manager was in a state of idleness. Because most players come over weekends, even if the weekend are not easy to fill, the overall revenue is still incomplete.
    In the group gathered by the Beijing script killing shopkeeper, the news of the new store can always be seen in eleven, and there are constant newcomers entering the group. But at the same time, the information of the store’s closing is never stopped. The prosperity of the table and chair, the script killing industry continues to be ups and downs.
    “2021 physical script killing consumer insight report” shows that as of the end of 2020, the national script killing offline stores have exceeded 30,000, and the total market size is as high as 11.74 billion yuan. In contrast, the total box office of the Chinese film market last year was only 20.4 billion yuan.
    In 2021, the market size of the script killing industry is expected to increase to 17.02 billion yuan. Data from Tianyan Check shows that the registered capital of over 90 % of the script killing companies in China is less than 1 million yuan, which is established within one year. In the options of young people’s entrepreneurship, the script kills one of the hottest tracks. However, the player’s entry and retirement will have a long time, opening a profitable script to kill shops, which is far from being as simple as the “wind”.
    The script killing of young people
    In September 2010, it was a board game shop in the core area of ​​Sanlitun. Nowadays, the continuous opening of script killing shops across the country and the problems brought about by barbaric growth, she sees it, “The script kills is indeed in a period of explosion. In these ten years, the popular entertainment methods of young people have followed the board game, The kernels are almost the same, and the kernels are almost the same, and they are almost the same, and they are all meet the social and entertaining needs of young people. “
    11 memories. Can set up several secret rooms to escape. Players get a few small notes in the field, put a few boxes in the crude room scene, and start to decrypt the game.
    Nowadays, the escape of the dense room has advanced to the mechanical room, immersive wireless walkie -talkie, and the combination of horror and costume, but the shortcomings of the escape of the secret room are also revealed -players usually play again when they play, they will not repurchase again. The large space required for the secret room and the large number of decoration investment make this heavy asset operation is becoming more and more difficult to recover costs.
    The popularity of the script today, let her see the capital of the secret room escaped. “You go to second -tier cities such as Xi’an and Luoyang, and take two steps to kill. Stores. “
    Compared with the entertainment methods such as the escape of the dense room, the werewolf killing, the script seemed to have a wider audience, and the investment was smaller than the dense room escape.
    The traceability, the script kills the “Mystery of Murder” in the 19th century British party game. “After being passed down to China, because each player has a script, the name of this game becomes a script kill.” Eleven said that compared to the “murder mysteries”, the script kills , They have become more creative and playable. In 2016, the popularity of the variety show “Star Detective” helped the Chinese script killing boom.
    In her opinion, people of any age can play script killing. Whether it is reasonable, camp, joy or horror, emotional book, different types of scripts, can allow players to experience a different life.
    “I have played dozens of script kills, and I can’t understand at the beginning. Why does someone play emotional crying and crying.” Eleven said, just like many people watched TV dramas, they would feel the same in tears, the script was killed, and the script was killed The feeling of immersion is stronger. In a closed game space, the player briefly separated from his daily life and entered the life of another person. The sense of substitution will undoubtedly be stronger. She believes that many players are indulging in emotional script killing, which is a venting of daily ordinary life.
    The founder Yu Jiali, the founder of Beijing Geely Duan Golden Script Killing Store, also used a lot of time to play script killing before opening the store. In her opinion, script killing is the best way to release emotions and relieve stress. The charm of the script killing is that it is empty. For example, variant reasoning often involves bloody, pornographic, thriller, spirituality and other elements, and it is almost impossible to achieve in the movie. However, in the script killing, variant reasoning is the most popular and easy to write boutique.
    The characteristics of social attributes, emotional experience and release of pressure, the script is ranked third among young consumers’ offline entertainment preferences, second only to watching movies and sports fitness.
    In the script killing shop can make money?
    A data statistics, Beijing currently has more than 900 script killing stores. In Sanlitun, Eleven can naturally have a lot of active young customers at night. This script has a daily average of 100 passengers, and there are bureaus every day. The highest revenue of the weekend can reach 670,000 yuan, and the monthly turnover of hundreds of thousands of yuan.
    This into the store, more than 300 scripts filled with a whole wall neatly. From the weekend, there are often the door of the door, and even the seats are scarce. Dozens of hosts in the store are in line, and 40 cars are driving at the same time. “Car” is the black words of the script killing game. The so -called car is the number of people entering the story according to the number of people set in the script. Players can be acquaintances or a completely strange group of people.
    Compared with the large shop in the city, Shi Yan as a novice in the industry is the bleak operation. At the earliest, because he liked the script killing and played a dozen books, he felt that it was simple. He could be a good host for a dozen pages of plot. Essence
    This rent and decoration are the biggest costs paid by Shi Kai’s script killing shop. But he did not expect that it was the service and script he had never considered the competitiveness. Each car killed by the script requires a host, that is, DM, responsible for leading the player to read the book, entering the plot, always controlling the plot direction, settlement of the atmosphere, encountering the hardcore reasoning script, and helping players to find the murderer. This service is almost unable to quantify and there is no standard.
    MM, a DM that can control the global and insight, is the core element of the script killing store to get word of mouth.
    “I don’t have a bad script in my heart, only bad DM.” Yu Jiali believes that a competent DM can determine the player’s game experience and can judge which player’s leadership is stronger from simple chat, Whoever is a couple can accurately judge and allocate characters, and lead players to play more with vivid language.
    The employees in her shop are many enthusiasts of script killing, playing for a period of time to transform into DM. Some people have done DM and thought of self -standing portals and opened their stores.
    “Some people think it is easy to make money, and the threshold is low, but the script killing shop is by no means renting a place and buying a script.” Eleven said that there are currently more than thirty employees in her store. , Marketing, and the host to the host is a relatively complete management system. But more small script kill shops, just buy some pirated scripts online, and decorate a three -bedroom residential building according to the net red style, even if it is opened.
    It’s owner Rock, the owner of the Opera Store in Huizhou, Guangdong, estimated that there are 50 or 60 local script killing shops. Because young people usually have no entertainment, the script kills this offline entertainment is relatively popular. However, he found that it is easier to open a store earlier in a few years, and he can return to the book in almost one or two quarters. Since the beginning of this year, the number of scripts has increased, and competition has become significantly fierce. A player charges seven or eighty yuan, free of snacks and beverages, and calculates the rent of water and electricity and labor.
    It what is even more embarrassed by the script is that the player can only play a script once. If you need to continue to attract customers, you need to continue to buy new books and grab boutiques. However, in the script killing market, the supply of high -quality script for continuous and stable script is far from enough.
    The data of the script killing consumption in 2021 reached 3800%. The demand for the script of the script each year by the Chinese script killing stores was 60,000 to 80,000 units, and the output of the script was only 10,000 to 20,000 units. Although there are currently many novices in writing, due to the cycle of artistic creation and the characteristics of unparalleled production, the quality of the script seems to be mixed.
    “Some players have to play several new books in a month, you don’t have it, and you will change the other immediately.” Shi Yan judged that the players who killed the script still belong to the niche group. Consumers who are frequent also means that they are always chasing freshness.
    The script killing industry seems to be prosperous and is a good business, but many people in the industry believe that script killing still needs to be continuously tried and eliminated in order to form a relatively stable business model and truly out of the circle.
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