1 thought on ““Hermes” in the shoe industry! Foreigners would rather give up Adi Nike to choose it, and why is no one in China asking?”
Reginald
With the sports shoe and clothing industry entering the reshuffle period in 2020, the head brand continued to deepen the barriers and the scale has steadily expanded. The main basketball shoes market is concentrated in Nike and Adidas. In the 1990s, the boss of global sports brands belonged to sharp steps. The king of Basketball Shoes in the United States, and the brand’s Pump basketball shoes were the “explosive models” of the year. With its unique inflatable technology, the Pump series has a limelight, and even hand -torn sports shoe hegemony Nike. has gradually lost its development in the following development. Now it is a niche brand, and it is even abandoned by the post -90s generation. What exactly did this once -popular sports brand experienced? Today we look back at the growth history of Ruibu.
The birth of sharp steps The earliest start starting in 1895, and it has a history of 125 years. It was originally founded by British Joseph Fist. Joseph Foster was a sprint enthusiast. He hoped to have a pair of running shoes, but due to his financial and resources at that time, he created a pair of “Foster running shoes” named after his name. Sub -then, Foster was formally established to provide suitable running shoes specifically for professional runners. The company is the predecessor of Ruizu. Joseph Foster continued to improve the product to provide hand -made running shoes for local sports enthusiasts, which was favored by many athletes at the time.
In 1958, Foster’s grandson also joined the company and renamed the brand to Reebok. Since then, the steps have embarked on its journey to fight the international sporting goods market. In a while with explosive products After more than ten years of development, the business of Ruobu has grown rapidly. By the 1970s, it has become the top ten best brands in the world one. As a result, in 1979, the Ruobu brand began to extend its career tentacles to the overseas market. His first overseas target market was a great potential US market. . At that time, American sporting goods dealers Paul Felman saw Ruizou at the International Expo. The unique European style of Thustan attracted the businessman who was sensitive to the business. Man has obtained Ruizu’s right to operate in North America. The at the time was the boom of the American public movement. The Ruobu launched three running shoes priced at $ 60 per pair. It was the most expensive running shoes on the market at that time. It can be seen that the Ruobu was in the international sports market. The status.
The popularity of running sports makes major sports brands compete for male development shoes. Rui Bu launched another way to launch a female fitness shoes, and won the women’s sports shoes market in the entire American market in one fell swoop. This tearing Nike In 1982, the sharp steps ushered in the outbreak, and its sales also increased from the original $ 1.5 million to 150 million US dollars, a total of 100 times. Thu Bouno is also listed. After , Ruoba locks his eyes to the booming basketball industry. At that time, most of the brands of sports shoe shoes developed cushioning and air cushions, and Ruobu made bold design at this time to launch a full -wrapped system -PUMP. PUMP is to put the airbag on the upper or tongue, and control the wrap of the shoe through inflatable and deflation. It can be said that it has fundamentally solved the problem of inconsistent shoes. This full -wrap system has changed people’s previous awareness of basketball shoes. Since then, Ruobu has replaced Nike as the number one big company in the sports shoes manufacturing industry. In 1987, Ruobu’s market share in the US sports shoes industry reached 1.4 billion US dollars, while Nike was only 900 million US dollars.
With the sports shoe and clothing industry entering the reshuffle period in 2020, the head brand continued to deepen the barriers and the scale has steadily expanded. The main basketball shoes market is concentrated in Nike and Adidas. In the 1990s, the boss of global sports brands belonged to sharp steps.
The king of Basketball Shoes in the United States, and the brand’s Pump basketball shoes were the “explosive models” of the year. With its unique inflatable technology, the Pump series has a limelight, and even hand -torn sports shoe hegemony Nike.
has gradually lost its development in the following development. Now it is a niche brand, and it is even abandoned by the post -90s generation. What exactly did this once -popular sports brand experienced? Today we look back at the growth history of Ruibu.
The birth of sharp steps
The earliest start starting in 1895, and it has a history of 125 years. It was originally founded by British Joseph Fist. Joseph Foster was a sprint enthusiast. He hoped to have a pair of running shoes, but due to his financial and resources at that time, he created a pair of “Foster running shoes” named after his name.
Sub -then, Foster was formally established to provide suitable running shoes specifically for professional runners. The company is the predecessor of Ruizu. Joseph Foster continued to improve the product to provide hand -made running shoes for local sports enthusiasts, which was favored by many athletes at the time.
In 1958, Foster’s grandson also joined the company and renamed the brand to Reebok. Since then, the steps have embarked on its journey to fight the international sporting goods market.
In a while with explosive products
After more than ten years of development, the business of Ruobu has grown rapidly. By the 1970s, it has become the top ten best brands in the world one. As a result, in 1979, the Ruobu brand began to extend its career tentacles to the overseas market. His first overseas target market was a great potential US market.
. At that time, American sporting goods dealers Paul Felman saw Ruizou at the International Expo. The unique European style of Thustan attracted the businessman who was sensitive to the business. Man has obtained Ruizu’s right to operate in North America.
The at the time was the boom of the American public movement. The Ruobu launched three running shoes priced at $ 60 per pair. It was the most expensive running shoes on the market at that time. It can be seen that the Ruobu was in the international sports market. The status.
The popularity of running sports makes major sports brands compete for male development shoes. Rui Bu launched another way to launch a female fitness shoes, and won the women’s sports shoes market in the entire American market in one fell swoop.
This tearing Nike
In 1982, the sharp steps ushered in the outbreak, and its sales also increased from the original $ 1.5 million to 150 million US dollars, a total of 100 times. Thu Bouno is also listed. After
, Ruoba locks his eyes to the booming basketball industry. At that time, most of the brands of sports shoe shoes developed cushioning and air cushions, and Ruobu made bold design at this time to launch a full -wrapped system -PUMP.
PUMP is to put the airbag on the upper or tongue, and control the wrap of the shoe through inflatable and deflation. It can be said that it has fundamentally solved the problem of inconsistent shoes.
This full -wrap system has changed people’s previous awareness of basketball shoes. Since then, Ruobu has replaced Nike as the number one big company in the sports shoes manufacturing industry. In 1987, Ruobu’s market share in the US sports shoes industry reached 1.4 billion US dollars, while Nike was only 900 million US dollars.