5 thoughts on “What is the community”

  1. What is a community? As the name suggests, it is a group of social significance, not just pulling a group. For example: group members have common preferences, needs, or goals in a group and have an active atmosphere before they are called communities. Many people casually pull a group of people to a group, post advertisements, chat for two hours, and then there is no more … This is not called the community, this is just called a group!
    The real community of the Internet originated from VX. So far, VX has 1.1 billion users. On August 5, 2013, Tenpay and VX cooperated to launch VX payment functions. At first, the red envelope appeared, and the user favored it, and then slowly opened the micro -business model to achieve the so -called community marketing and achieved a group of major micro -business entrepreneurs. However, the group that belongs to community marketing so far only accounts for less than 10%of the so -called community. Community marketing is so difficult to do, let alone the transaction, it is almost difficult to add.
    So what is the method of community transactions? There is such a formula: community transactions = trust endorsement consumption incentive.
    Trust endorsement: Establishing trust relationships, realizing efficient interactive connections
    people are the core of the community, interactive communication is the key to community growth and development. From this perspective, community operations can be summarized into four key: personal charm, connection, relationship, trust.
    The key to speaking, the key to playing the community is to change the mechanical information interaction of the previous cold, and to realize interaction with community members in a more personalized, personalized, and “temperature” way. I think, shape its own personal charm with unique characteristics, and realize the connection of social scenes based on user trust.
    Consumer incentives: Through activity planning, efficient transactions
    This term of the so -called consumer incentive practical operation is activity operations. Lucks and so on.
    Procketing activities are actually an important way for the active atmosphere in the group, or the rights and interests of the group members. If there is no activity and exchanges in a group for a long time, the members of the group will become strange and sparse. A sense of belonging. No activity, no community.
    The community will make your community achieve the goal of suction, fission, and commercial monetization by planning a series of activities.
    In addition to this formula, you can also upgrade a dimension, that is, to look at the community through a business model. In fact, there is a set of social structures behind each high -transaction community. What is the community structure? Let’s take a look at the scene of traditional e -commerce drainage to VX groups to sell goods. How should such industries do social structure.
    Generally speaking, it can be divided into three steps: traffic, operation, transaction. The first step needs to be drained to VX. There are two methods. One is to add VX through artificial intelligence tools, and the other is to put some activities on the homepage of the store, and then leave VX. Users can add VX to participate in the event. The second step is to operate. First of all, the flow of the drainage needs to be fission, and the second step is to output the content in the community, so that the transaction in the third step will establish a sufficient trust endorsement.
    It’s summary, how to find the traffic entrance, let users add VX into the group, and after entering the group, how to establish users’ trust, and finally transaction users.
    If the community is the big wind of the Internet, what is the outlet of the community? How can we better grasp the big wind of the community? Community thinking, community architecture, community drainage, community operations, community transactions, we will bring you all -round to play community marketing!

  2. The community is simply considered a group, but the community needs some of its own forms of expression. For example, we can see that the community must have a social relationship chain, not only to pull a group but to gather everyone based on a point, demand and hobbies, but to have a stable group structure and a more consistent group consciousness; Members have consistent behavioral norms and continuous interaction relationships; division of labor and cooperation between members and have the ability to act together. We believe that such a group is a community.

  3. Pay content for time limit to check for freenAnswer Hello, the community is often used to refer to, a group of people with cohesion of group cohesion due to common values ​​or due to common regional relations can be a virtual community.nIt can refer to the actual geographical area or the social relationship that occurs in a certain area, or it means that it is in the more abstract and ideological relationship.nbesides. Worsley (1987) once proposed the extensive meaning of the community: it can be interpreted as a regional community; used to represent a network of mutual relationships; community can be a special social relationship, including community spirit or community emotions EssencenIs the questioning community app positive energy?nThe answer is right, full of positive energynWhat do you do?nAnswer the community refers to a group composed of people with common hobbies and common needs. Operations are responsible for managing communities, formulating internal rules in groups, maintaining community exchanges, organizing group members’ activities, planning activities, and so on. Community operations realize the connection between people, people and things, enhance the depth of marketing and services, establish an efficient member system, enhance the brand influence and user attribution, and give new drivers to the development of enterprise development to the development of enterprise development force.nWhat is GS in the community? How to get points?nAnswer GS is a shopping point for sharing the community. You can shop at the shopping mall and can be transformed with GM.nHow to get GM? In the early stage, it can only be produced by a novice traffic package given by the real name in the early stage. It can produce GM daily, and the communist is 10.5 GM in 30 days. If you need more GM to exchange more advanced data packets, you can go to the exchange to buy orders to grab GM. If you don’t play, sell GM to those in need in the same way to monetizenHow to do the community?nAnswer 1. To enlarge into group bait, differentiation treats users and add friends into the group. It is the first step in community operations. The key to the first step is to find the user’s motivation to enter the group. Differential treating users to create a sense of scarcity, users will strive for scarcity, and entering the group is the way to win, and it is also the reason for users to enter the group at the moment. To do this, it is a way to attract users and friends to enter the group, a method of providing users with value.nSecond, the continuous value output, to build the process of undertaking the user after entering the group is the second step in community operations. The community has the difference between the conversion community and the value community according to the paid time -the conversion community before paid needs to continue to output value, and continuously strengthen the user’s willingness to pay, such as the Internet for the Internet; Continue output value to ensure that users’ purchase expectations, such as knowledge planet.nThird, guide UGC generation, and mobilize the third stage of interest in the group, to guide users’ active behavior in the group. The community cannot be the self -confidence of the operator, and it cannot become the notification group of the operator. It needs to mobilize the enthusiasm of users. The degree of prosperity of UGC represents the user’s interest to a certain proportion. Real interactions can bring different feelings to the silent members in the group. When we operate, we need to reserve a certain topic guidance; so Ding Dong bought food in the group to play the idiom connection dragon, the product operation group added news briefing, and so on. From the perspective of users, UGC is expressing themselves. It is the user’s own concerns and interests of community, activities, products, and effects. Users will not simply agree with them, they only express themselves.nFourth, the closed -loop service process, can the word -of -mouth transformation community does a hammer harvesting and buying or a user growth partner? It’s best to be a partner. In the era of streaming media short videos, the threshold of the market was very low, and the reputation was slow but collapsed quickly. The community is best to be valuable. With word of mouth, companies can do things for a long time. It is important for the paid conversion community to serve the source, and it is also important to serve the subsequent delivery process, that is, the closed -loop service process. There is a closed loop to have a reputation. Word of mouth conversion is an increasingly important way to transform. Standing on the nodes where the current traffic is becoming more and more expensive, word -of -mouth communication is a permanent moat for brand acquisition. Traffic is nothing more than a financial model about conversion rate. Word of mouth is an additional variable in this model. It is understandable to pursue the transformation of traffic in the early stage, but it must be switched to word of mouth later.nMore 13nBleak

  4. The community is not the gathering of simple people, but the aggregation of a group of people with organized land and based on a common needs. The broad community, including WeChat group, QQ group, post bar, forum and other forms, and the narrow community refers to the WeChat group chat, which is also the concept of the community referred to in this article.
    The core of community fission is “one pass ten, ten passes hundreds”. Community fission is through the design and guidance of the activity to allow each participating user to pull their WeChat friends to participate in the event, thereby establishing a new community, and using some fission tools such as octopus growth experts to make efficiency Group management.
    The influence of the activity also penetrated on the social network of target users, and finally obtained index -level user growth.

  5. With the vigorous development of social e -commerce, a variety of theme communities emerged at once.

    Mustory is also divergent to the community:

    In someone says that the community is a group of people who eat, drink, and play together;

    It is used to promote the marketing method of the product;

    The people say that the community is to pull people’s heads and cheat the world …

    The community, in fact, there has been since ancient times. Birds of a feather flock together. As small as a small village, to a large city, it is a community.

    The specific saying:

    The community is the human environment with various resources, relationships and values ​​with people as the core.

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