What are the differences between customers at the three business districts of convenience stores and department stores

2 thoughts on “What are the differences between customers at the three business districts of convenience stores and department stores”

  1. First, it is the trend of the development of steps in the retail industry. China is a country with vast regional regional, large population, diverse cities, imbalanced economic development, and very different consumption habits. The development of retail formats will show obvious regional characteristics. Such as the differences in the development of the East, Central and West, which are subject to different economic development levels, and various economic belts formed by large cities as the core, such as the Pearl River Delta and the Yangtze River Basin Economic Belt, etc., the development model of the business format also has its own characteristics. A category of cities: For example, Beijing and Shanghai are both the country’s economy, political, and cultural centers, but also an international metropolis. Its urban population exceeds 10 million, and there are many flowing population, and consumer demand is diversified. The development model of its retail format can be divided into the following levels: First, it is necessary to establish a nationwide and even world -renowned commercial districts. It has large department stores, supermarkets, and professional store groups. Customers are from the whole country and even the world. The second is to develop regional commercial areas, which are mainly concentrated near residential areas. The main body of large -scale comprehensive supermarkets is the main body. It is equipped with several professional stores and catering industries and other service facilities. 10,000 to 200,000, the third is to vigorously promote community -based commercial areas. It is mainly a supermarket (generally 2 to 3 kilometers of radiation radius, and the service population is 30,000 to 80,000), miscellaneous shops, diet services and diet services and diet services and daily necessities. Other store composition. The fourth is to encourage the development of convenience stores, non -staple food shops or some small retail outlets in residential areas. It is characterized by facilitating residents’ shopping and has a long business time. Second -class cities: that is, the provincial capital cities and coastal cities have a relatively developed economy and a high level of consumption. The general population is between 200 and 6 million. Customer groups, such as consumer groups in the province, except for large department stores, have various professional stores and specialty stores in the commercial district, as well as facilities for cultural, catering, entertainment and other facilities. The two structures are equivalent. Three cities: mainly refer to medium cities, which are restricted by its economic development. Its commercial radiation capacity is weaker than the previous two types of cities. The business format is mainly to meet local consumers. In addition to the establishment of several large commercial facilities, it is mainly based on the establishment of several large commercial facilities. Middle and small outlets are the main. In such cities, the “zero scatteredness” of business should be higher than the previous two cities. Four cities: mainly refers to small towns and county -level cities or some larger towns. The population is more than tens of thousands to 100,000 people, and the consumption level is mostly lower than the first three cities. In such cities, there are also large and medium -sized commercial facilities, but the effect is not good. It should develop various small commercial outlets such as daily supermarkets and convenience stores suitable for local residents. China’s 1.2 billion population and 900 million in the countryside, accounting for 72%of the total population of the country. Since 1995, farmers’ income growth has exceeded urban residents for three consecutive years. In 1998 However, rural sales only account for about 40%of the retail sales of social goods. In contrast, the room for development of rural markets is still very large. In addition, the urban and rural market has a strong succession and complementarity. The development of the rural market can promote the virtuous circle of urban and rural economies and further expand the strength of the market development. Therefore, While continuing to develop the urban market, the retail industry must attach great importance to the rural market and cultivate and develop this new growth point. Due to the imbalance of my country’s economic development, the development of retail formats is relatively backward in many areas of underdeveloped areas. With the continuous improvement of socio -economy, the retail formats in these backward areas will embark on the road where retail formats in developed areas have gone. The direction of the development of the format should be: department stores, supermarkets, professional stores, chain convenience stores, warehousing stores, shopping centers … In addition to forming a stable development development in geographical distribution There is a step -by -order development. Because the life cycle of modern retail format is only 5-10 years, then it can be expected that various retail formats are in large, medium and small cities, coastal, inland, and western regions. There will be a period of 5 to 10 years in the poor area. In a certain form of decline in large cities, it may still be in a period of innovation and development in small and medium -sized cities. Therefore, understanding and grasping this trend can make us less detours and avoid unnecessary economic losses. Second, the diversification of retail formats. In the past, my country was “a kind of department store fighting the world”, that is, no matter how large the area of ​​the store is, no matter what geographical location, it is operating department stores, and it is mainly based on traditional counter transactions. At present, the retail format has shown a diversified trend. The original department stores have gradually “retired”, new types of department stores have begun to appear, and a variety of retail formats such as supermarkets, boutique stores, specialty stores, convenience stores have been rapidly developing rapidly. The types of retail formats are gradually enriching. With the further development of my country’s market economy and the emergence and popularization of new science and technology, there will also be new retail formats. Moreover, due to the large economic development span in my country, the diversified retail formats are diversified. The trend will also exist for a long time. Third, it is the balanced trend of retail formats. In the past, department stores dominated my country’s retail market, and other retail industries could not compete at all. At present, the status of department stores has begun to change. The proportion of its total retail consumption of social retail consumption is gradually decreasing, and the proportion of other retail formats is gradually increasing, and its status is gradually increasing. With the development of the economy, the “superpowers” in the retail format in the future will no longer exist. The purchasing power will be diverted. Various retail formats will have their own relatively stable consumer groups, and they will show a relatively balanced balance between them. Fourth, it is the trend of combining retail formats. my country’s previous retail stores are always “fighting alone”. Except for a few urban commercial centers, they can rarely form a “gathering business district” (that is, the business districts of multiple retail stores overlap each other to give full play to the group advantages). At present, a variety of retail formats have a trend of mutual combination and common development, because different retail formats have certain complementarity, and the mutual combinations between them can meet consumers’ needs in multiple levels and use the “gathering business district “The effectiveness increases their respective interests, so as to achieve the purpose of” 1 plus 1 greater than 2 “. Fifth, it is a trend of integration of retail industry. That is, from the perspective of an enterprise, enterprises no longer have a retail format, but focus on their own development and the needs of the social environment, and focus on the enterprise. There are two forms of manifestations of the fusion of retail industry: one is the connotation fusion; the other is the extension type integration. Connotation fusion means that when a retail store is large enough, it focuses on a variety of retail formats in one store, so that it integrates, promote each other, and increase corporate efficiency. For example, it is not a new thing to open a supermarket in large shopping malls, and boutique and stores have also entered large shopping malls. The extension of the extension refers to the expansion of the enterprise’s foreign capital, and opens a new store that is different from its own format in other places, thereby dispersing the risk of enterprises and promoting the development of the enterprise. There are many forms of extension fusion, that is, the company can invest by themselves and can jointly joint venture with other companies. The extension type integration is conducive to the rationalization of the capital structure of the entire industry, thereby improving the capital operation efficiency of the entire industry and promoting the development of socioeconomic and economy. The above is the five trends of my country’s retail format development. It clearly grasps the concept of retail formats and recognizes its development trend. It is of great significance to promote my country’s economic development and effectively improve the material and cultural living standards of the people. Of course, as far as the current environment is concerned, the development of the retail industry requires standardization of circulation order. Competition is the basic way to realize the commodity runways between the region, and it is a requirement for the practice of inter -regional commodity circulation in my country. The market blockade between regions is a practical problem encountered in my country’s economic reform and development. Similarly, the retail industry, especially chain stores, will also be affected when developing across regions.

  2. Convenience stores are obviously convenient for convenience. First of all, it is open 24 hours to facilitate those who want to buy things at any time. The second is that the small goods are complete, and it is basically only a big brand of products, and it is sold more popular products, so there is no future futures. In the end, convenience stores are generally chain, so the sales are relatively uniform, and the decoration style is also. As long as you buy in this store, there will be other stores.
    If department stores, first of all, the decoration is generally not luxurious and high -end, and the business hours are also very fixed (when many private people want to open when it is closed, you can’t help it). The second is that there are many miscellaneous goods. Many times you go in and see dazzling. I do n’t know what to choose, and you do n’t know what it is. Although the goods are cheap, generally high -end goods are relatively rare. Finally, it is the problem of quality, because cheap, more goods, and fewer employees, so there will be risk of futures. Because it is cheap, many department stores only need to be purchased cheap, and generally do not provide too much proof of suppliers, such as such as too much proof, such as Food safety test reports, etc.

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