3 thoughts on “The status and development prospects of the housekeeping industry”
Garry
With the acceleration of people’s work and life, coupled with the influence of aging and second -child policies, the degree of socialization of family services will inevitably increase significantly, which will continue to give birth to the needs of a large number of housekeeping services. The general increase in residents’ income guarantees the purchasing power of people in the housekeeping service industry to a certain extent, and the potential of the domestic service industry will be further out. The service content of the housekeeping industry in my country presents three levels of service content. One is to provide primary services such as cooking, laundry, cleaning, etc., and the second is to provide nursing, nutrition, pension, and childcare. The third -level service with certain technical and knowledge requirements is high -level services that provide functions such as housekeeper, financial management, and family consultation. Extension information
In future, housekeeping services will change from simple labor services to professional skills. Professional development is a key node. For housekeeping service companies, in the field of primary service business, the core of development is to improve the irreplaceability of service personnel and make basic demands well; in professional and technical business, it is necessary to continuously establish a sound standardized service system to achieve professional development In business fields such as housekeeper and family consultation, we should actively draw on advanced experience in foreign countries and formulate development strategies for family characteristics in this field. The talent is the key to future development. At present, the recruitment of housekeeping talents is achieved by entering the school by recruiting people. On the other hand, some companies have an independent training system. Essence future. Talent is still the core competitiveness.
Internet housekeeping industry related enterprises: listed companies: swan home (nyse: jia); Xiaoyu’s home (831877); non -listed companies are mainly: swan to home; aunt is here; housekeeper help; Sichuan girl; Dalian Haoyueyu; Huaxia Zhongqing; San replaced housekeeping; family profit, etc. Core data of this article: market size; online user scale; online penetration rate D government market scale: regaining growth D administrative service industry is an important industry in which rural transfer labor is absorbed. Thirty million people have revenue through the housekeeping service industry. In the first half of 2021, the number of housekeeping service companies exceeded 1 million, and the market size exceeded 300 billion. The development of the housekeeping service industry has promoted the sustainable, healthy and standardized development of the housekeeping industry, and has an important role in building a well -off society in an all -round way and promoting the realization of the strategy of rural revitalization. The acceleration of digital transformation has been accelerated. Online demand has become an important source of demand . With the development of the housekeeping industry for many years, the industry’s competitive brand has accelerated, the industry has entered the knockout stage, and the survival pressure of small platforms has increased. The main field of housekeeping will be born in a professional housekeeping company with obvious competitive advantages. Regardless of demand, talent, or enterprise operation, digital operation capabilities will become more and more important for housekeeping enterprises, and digital transformation has become one of the core competitiveness of the enterprise. -Internet housekeeping platform users have continued to rise, and online penetration rates have continued to increase in recent years, the size of China’s Internet housekeeping service platform has continued to increase. In the subsequent time, it continued to grow. As of June 2021, the monthly active user size of the Chinese Internet housekeeping platform reached 29.19 million, surpassing the maximum value before the epidemic. In the user market, the onlineization of housekeeping consumption is continuously enhanced. In 2020, the online penetration rate of user lines increased from 47.8%in 2018 to 71.4%, an increase of 23.6 percentage points in just 3 years. Digitalization is redefining the competition elements of the housekeeping industry. Note: The online penetration rate of housekeeping users = Internet Housekeeping users/Housekeeping users*100% -Demand Daily Live Used Household Ranking: Swan to Home Monthly Used Household Ranking first, e city e Jiajia added The top ranking While it is traditional housekeeping enterprises or Internet housekeeping service platforms, they are rapidly realizing digitalization. In terms of user scale, in June 2021, Swan arrived home and e city Ejiayue active users exceeded 3 million rankings. In the first two, the newly added users of the e -city E -family are more advantageous. The digitalization of workers needs to be increased In June 2021, the number of housekeeping practitioners was 32.75 million, and the maximum monthly activity of the housekeeping platform workers was only 294,000. Compared with the onlineization of users, laborers are seriously low. Behind it is mainly from the current age of our country’s political practitioners, the general age and low education level, and the Internet information acceptance channels are relatively insufficient. The corresponding user groups corresponding to them are mostly young education people. Essence However, the information of the two is asymmetric or causes the demand and service to be different. It data refer to the “Analysis Report on Market Research and Investment Forecast of China’s Housekeeping Service Industry” of the Foresight Industry Research Institute.
With the continuous improvement of urban and rural residents’ income levels and continuous consumption capacity, and the comprehensive impact of various factors such as the implementation of comprehensive two -child policy, the demand for housekeeping services has continued to increase. In 2019, my country’s housekeeping service industry operating scale exceeded 600 billion yuan. The construction of the “credit system” has always been the pain point of the development of the housekeeping service industry. To this end, in order to implement the “36 housekeeping” of the Development and Reform Commission, the Ministry of Commerce and other departments, it promulgated the “Notice on the Special Action of Credit Construction in the Housekeeping Service”. The O2O platform follows the policy direction, and has practiced the construction of a “credit system” to help the housekeeping service industry better and faster. 1. Introduction to the industrial chain of the housekeeping service industry The government service industry refers to the service object of the family, and the professional staff enters the home members’ residence provided or provides a fixed place to provide a maternal, infant, elderly, patients, patients, and patients with fixed places. , Care of people with disabilities and paid services such as cleaning and cooking to meet the service industry of family life care. my country’s housekeeping service industry starts late. At present, the industry has formed an industry chain of employees-enterprise/platform-home consumers. With the advent of the “Internet ” era, the “Internet Housekeeping Service Industry” has also ushered in new development opportunities, and O2O’s business model has been favored by consumers. 2. In 2019, the operating scale of the industry broke 600 billion yuan The comprehensive impact on the income of urban and rural residents’ income and continuous consumption capacity, and the implementation of a comprehensive two -child policy. promote. According to the “China Housekeeping Service Industry Development Report (2018)” issued by the Chinese Academy of Labor and Social Security Sciences, in 2018, there have been more than 30 million employees in my country’s housekeeping service industry; The growth rate reached 576.2 billion yuan in 2018, a year -on -year increase of 27.9%. According to the growth rate of about 20%, in 2019, the business scale of my country’s housekeeping service industry is about 691.4 billion yuan. 3. Policies empower the development of the industry. Credit construction is the focus of development The government service industry as an emerging industry, which has an important role in promoting employment, accurate poverty alleviation, and ensuring people’s livelihood. In June 2019, the State Council issued the “Opinions on Promoting the Quality of the Housekeeping Service Industry” (referred to as “36”) to promote the quality and expansion of the domestic service industry and help achieve high -quality development. In July and August 2019, the Development and Reform Commission, the Ministry of Commerce and other departments subsequently issued the “Notice on the Pilot Work of the” Pilot “of the” Leaders “of the Housekeeping Service Industry” and the “Notice on the Special Action of Credit Construction in the Field of Housekeeping Services”, Further implement the “36”. Among them, the policy clearly builds a new industry management system based on credit. 4, O2O platform keeps pace with the direction of policy, and practice the construction of the “credit system” The lack of “credit system” is an important factor restricting the development of the housekeeping O2O platform. Since the “Notice on the Special Action of Credit Construction in the Field of Housekeeping Services”, the O2O platform is also being launched to strengthen its own credit system construction. For example, in 2020, the leading O2O platform in the industry-58 home, for the industry’s pain points, established the “Swan Credit System”; “Home Service E” rely on the Ministry of Commerce system to help the establishment of housekeeping credit records and so on. -For more data and analysis, please refer to the “Analysis Report on Market Research and Investment Forecast of China’s Housekeeping Service Industry” Institute of Foresight Industry Research Institute.
With the acceleration of people’s work and life, coupled with the influence of aging and second -child policies, the degree of socialization of family services will inevitably increase significantly, which will continue to give birth to the needs of a large number of housekeeping services. The general increase in residents’ income guarantees the purchasing power of people in the housekeeping service industry to a certain extent, and the potential of the domestic service industry will be further out.
The service content of the housekeeping industry in my country presents three levels of service content. One is to provide primary services such as cooking, laundry, cleaning, etc., and the second is to provide nursing, nutrition, pension, and childcare. The third -level service with certain technical and knowledge requirements is high -level services that provide functions such as housekeeper, financial management, and family consultation.
Extension information
In future, housekeeping services will change from simple labor services to professional skills. Professional development is a key node. For housekeeping service companies, in the field of primary service business, the core of development is to improve the irreplaceability of service personnel and make basic demands well; in professional and technical business, it is necessary to continuously establish a sound standardized service system to achieve professional development In business fields such as housekeeper and family consultation, we should actively draw on advanced experience in foreign countries and formulate development strategies for family characteristics in this field.
The talent is the key to future development. At present, the recruitment of housekeeping talents is achieved by entering the school by recruiting people. On the other hand, some companies have an independent training system. Essence future. Talent is still the core competitiveness.
Internet housekeeping industry related enterprises: listed companies: swan home (nyse: jia); Xiaoyu’s home (831877); non -listed companies are mainly: swan to home; aunt is here; housekeeper help; Sichuan girl; Dalian Haoyueyu; Huaxia Zhongqing; San replaced housekeeping; family profit, etc.
Core data of this article: market size; online user scale; online penetration rate
D government market scale: regaining growth
D administrative service industry is an important industry in which rural transfer labor is absorbed. Thirty million people have revenue through the housekeeping service industry. In the first half of 2021, the number of housekeeping service companies exceeded 1 million, and the market size exceeded 300 billion. The development of the housekeeping service industry has promoted the sustainable, healthy and standardized development of the housekeeping industry, and has an important role in building a well -off society in an all -round way and promoting the realization of the strategy of rural revitalization.
The acceleration of digital transformation has been accelerated. Online demand has become an important source of demand
. With the development of the housekeeping industry for many years, the industry’s competitive brand has accelerated, the industry has entered the knockout stage, and the survival pressure of small platforms has increased. The main field of housekeeping will be born in a professional housekeeping company with obvious competitive advantages. Regardless of demand, talent, or enterprise operation, digital operation capabilities will become more and more important for housekeeping enterprises, and digital transformation has become one of the core competitiveness of the enterprise.
-Internet housekeeping platform users have continued to rise, and online penetration rates have continued to increase
in recent years, the size of China’s Internet housekeeping service platform has continued to increase. In the subsequent time, it continued to grow. As of June 2021, the monthly active user size of the Chinese Internet housekeeping platform reached 29.19 million, surpassing the maximum value before the epidemic.
In the user market, the onlineization of housekeeping consumption is continuously enhanced. In 2020, the online penetration rate of user lines increased from 47.8%in 2018 to 71.4%, an increase of 23.6 percentage points in just 3 years. Digitalization is redefining the competition elements of the housekeeping industry.
Note: The online penetration rate of housekeeping users = Internet Housekeeping users/Housekeeping users*100%
-Demand Daily Live Used Household Ranking: Swan to Home Monthly Used Household Ranking first, e city e Jiajia added The top ranking
While it is traditional housekeeping enterprises or Internet housekeeping service platforms, they are rapidly realizing digitalization. In terms of user scale, in June 2021, Swan arrived home and e city Ejiayue active users exceeded 3 million rankings. In the first two, the newly added users of the e -city E -family are more advantageous.
The digitalization of workers needs to be increased
In June 2021, the number of housekeeping practitioners was 32.75 million, and the maximum monthly activity of the housekeeping platform workers was only 294,000. Compared with the onlineization of users, laborers are seriously low. Behind it is mainly from the current age of our country’s political practitioners, the general age and low education level, and the Internet information acceptance channels are relatively insufficient. The corresponding user groups corresponding to them are mostly young education people. Essence However, the information of the two is asymmetric or causes the demand and service to be different.
It data refer to the “Analysis Report on Market Research and Investment Forecast of China’s Housekeeping Service Industry” of the Foresight Industry Research Institute.
With the continuous improvement of urban and rural residents’ income levels and continuous consumption capacity, and the comprehensive impact of various factors such as the implementation of comprehensive two -child policy, the demand for housekeeping services has continued to increase. In 2019, my country’s housekeeping service industry operating scale exceeded 600 billion yuan. The construction of the “credit system” has always been the pain point of the development of the housekeeping service industry. To this end, in order to implement the “36 housekeeping” of the Development and Reform Commission, the Ministry of Commerce and other departments, it promulgated the “Notice on the Special Action of Credit Construction in the Housekeeping Service”. The O2O platform follows the policy direction, and has practiced the construction of a “credit system” to help the housekeeping service industry better and faster.
1. Introduction to the industrial chain of the housekeeping service industry
The government service industry refers to the service object of the family, and the professional staff enters the home members’ residence provided or provides a fixed place to provide a maternal, infant, elderly, patients, patients, and patients with fixed places. , Care of people with disabilities and paid services such as cleaning and cooking to meet the service industry of family life care. my country’s housekeeping service industry starts late. At present, the industry has formed an industry chain of employees-enterprise/platform-home consumers. With the advent of the “Internet ” era, the “Internet Housekeeping Service Industry” has also ushered in new development opportunities, and O2O’s business model has been favored by consumers.
2. In 2019, the operating scale of the industry broke 600 billion yuan
The comprehensive impact on the income of urban and rural residents’ income and continuous consumption capacity, and the implementation of a comprehensive two -child policy. promote. According to the “China Housekeeping Service Industry Development Report (2018)” issued by the Chinese Academy of Labor and Social Security Sciences, in 2018, there have been more than 30 million employees in my country’s housekeeping service industry; The growth rate reached 576.2 billion yuan in 2018, a year -on -year increase of 27.9%. According to the growth rate of about 20%, in 2019, the business scale of my country’s housekeeping service industry is about 691.4 billion yuan.
3. Policies empower the development of the industry. Credit construction is the focus of development
The government service industry as an emerging industry, which has an important role in promoting employment, accurate poverty alleviation, and ensuring people’s livelihood. In June 2019, the State Council issued the “Opinions on Promoting the Quality of the Housekeeping Service Industry” (referred to as “36”) to promote the quality and expansion of the domestic service industry and help achieve high -quality development. In July and August 2019, the Development and Reform Commission, the Ministry of Commerce and other departments subsequently issued the “Notice on the Pilot Work of the” Pilot “of the” Leaders “of the Housekeeping Service Industry” and the “Notice on the Special Action of Credit Construction in the Field of Housekeeping Services”, Further implement the “36”. Among them, the policy clearly builds a new industry management system based on credit.
4, O2O platform keeps pace with the direction of policy, and practice the construction of the “credit system”
The lack of “credit system” is an important factor restricting the development of the housekeeping O2O platform. Since the “Notice on the Special Action of Credit Construction in the Field of Housekeeping Services”, the O2O platform is also being launched to strengthen its own credit system construction. For example, in 2020, the leading O2O platform in the industry-58 home, for the industry’s pain points, established the “Swan Credit System”; “Home Service E” rely on the Ministry of Commerce system to help the establishment of housekeeping credit records and so on.
-For more data and analysis, please refer to the “Analysis Report on Market Research and Investment Forecast of China’s Housekeeping Service Industry” Institute of Foresight Industry Research Institute.